Snap gives influencers analytics as everyone else rages about Snapchat’s redesign

As Snapchat users continue to sign online petitions and retweet desperate pleas for the company to walk back its redesign, the company is looking to make amends with one important group of users: influencers.

No, even Snapchat’s most popular accounts are stuck with the unpopular new design, but Snap is giving them something they’ve been clamoring for for years: analytics tools that provide detailed insights into their audience on the platform.

Beginning Wednesday, the company is rolling out a new “insights” feature that allows verified accounts and other influential users to see detailed stats about their followers. The stats include demographic information, like age and locations, as well as contextual details comparing their followers to others on Snapchat. Read more…

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