Snapchat’s hated redesign made it lose users for the first time ever

Snapchat’s massively unpopular redesign continues to hurt the company.

Snap disclosed Tuesday that the app lost 3 million of its daily active users due in large part to its controversial redesign.

The decline, which marked Snapchat’s first-ever quarter of negative user growth, was reported during Snap’s second quarter earnings call. 

“We feel that we have now addressed the biggest frustrations we’ve heard and are eager to make more progress on the tremendous opportunity we now have to show more of the right content to the right people,” CEO Evan Spiegel said of the company’s subsequent attempts to walk back some of the more unpopular aspects of Snapchat’s redesign. Read more…

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