There’s just something about Adriene: How Yoga with Adriene dominates YouTube

Adriene Mishler exudes plenty of mushy-gushy spiritual thinking, but the yoga evangelist embraces something else, too: self-deprecating humor.

That’s part of what has made her so accessible to her 3.2 million YouTube subscribers. When she mentions self-love or chakras, she bookends it with “Okayyyy, Adriene,” or when she directs you to sit in a cross-armed-cross-legged pretzel of a pose as you lift your head, she mumbles, “This is like Ariel on the rock, speaking to my generation, a little mermaid joke.” 

It’s why her fans call her goofy and authentic, an overused cliche in the YouTube world, but they really mean it. They insist! There’s just something about Adriene.  Read more…

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