YouTube is making hashtags more visible — but it’s still missing the point

YouTube has been quietly introducing new ways to discover videos over the last few months.

Now, the site is rolling out an update that shows hashtags from a video’s description above the video’s title. 

This small-but-rather-noticeable change is just the latest expansion of hashtags on YouTube since 2016. But so far, the company seems to be missing the point of hashtags entirely.

The company’s version of the hashtag fails to function in the same way that we have come to understand hashtags on every other social media website — and it’s a huge annoyance that disrupts the natural order of the internet. Read more…

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