Very rarely does an early technology garner such an air of inevitability like AR has in the past few years. 2018 was supposed to be a year where the foundational tech for augmented reality was built out a bit and the industry took a couple big leaps. Things started off well-enough but momentum really doesn’t […]
View More Magic Leap and other AR startups have a rough 2019 ahead of themCategory: AR
What to expect from CES 2019
The timing is… less than ideal. Just as the industry is recovering from a holiday-induced hangover, we’re thrust into the country’s largest consumer electronics show. The timing, of course, is not coincidental. The show is intended to offer a preview for the tech year to come. Many companies thrive on CES’s pace. It’s a five-day […]
View More What to expect from CES 2019Niantic reportedly raising $200M at $3.9B valuation
Pokémon Go creator Niantic is raising a $200 million Series C at a valuation of $3.9 billion according to a report from Katie Roof at the WSJ. The round is expected to be led by IVP with participation from Samsung and aXiomatic Gaming. The upcoming raise would bring the company’s total funding to $425 million according to […]
View More Niantic reportedly raising $200M at $3.9B valuationGoogle lets you turn your phone into a virtual art gallery
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For most of us, it’s a long trip to see the works of Johannes Vermeer, the Dutch Golden Age painter behind Girl with a Pearl Earring.
Google is making those works accessible on your phone with its Arts and Culture app, where you can use augmented reality to visit a virtual art gallery full of Vermeer’s works.
The pocket gallery is accessible in the Meet Vermeer section of the app, which compiles all of the painter’s works in one multi-room exhibition, in what’s been described as “the first ever international online retrospective” of Vermeer. Read more…
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View More Google lets you turn your phone into a virtual art galleryEnterprise AR is an opportunity to ‘do well by doing good,’ says General Catalyst
A founder-investor panel on augmented reality (AR) technology here at TechCrunch Disrupt Berlin suggests growth hopes for the space have regrouped around enterprise use-cases, after the VR consumer hype cycle landed with yet another flop in the proverbial ‘trough of disillusionment’. Matt Miesnieks, CEO of mobile AR startup 6d.ai, conceded the space has generally been on another […]
View More Enterprise AR is an opportunity to ‘do well by doing good,’ says General CatalystWiARframe wants to make building AR experiences easy
Augmented reality has been a buzzword for years, but for the most part, it has remained a novelty. WiARframe, which is competing in our Startup Battlefield competition today at Disrupt Berlin, believes that we are still very early on in the AR game and that part of what is holding the market back is that […]
View More WiARframe wants to make building AR experiences easySnap launches a certification program for AR shops to craft branded lenses
Snap has announced a partner program intended to make it easer for brands to get on board with — and pay for — its augmented reality ‘lenses’ by helping advertisers find certified AR shops to craft the digital product placements on their behalf. The move follows the visual messaging platform opening up lenses, almost a […]
View More Snap launches a certification program for AR shops to craft branded lensesABC News is covering the midterms in augmented reality
Augmented reality is certainly the gimmick du jour these days. Case in point: ABC News is covering tomorrow’s U.S. midterms using a custom-made 360-degree stage and AR technology. The media organization posted a behind-the-scenes look at its glitzy and over-the-top “Election Headquarters” AR-powered stage on its Sunday political affairs program “This Week,” and today published […]
View More ABC News is covering the midterms in augmented realityWalmart adds an AR scanner to its iOS app for product comparisons
Walmart is giving augmented reality a shot. The retailer today announced the launch of a new AR scanning tool in its iPhone application which will help customers with product comparisons. However, unlike a typical barcode scanner meant only to compare prices on one item at a time, Walmart’s AR scanner can be panned about across […]
View More Walmart adds an AR scanner to its iOS app for product comparisonsWalmart’s test store for new technology, Sam’s Club Now, opens next week in Dallas
Walmart’s warehouse club, Sam’s Club is preparing to open the doors at a new Dallas area store that will serve as a testbed for the latest in retail technology. Specifically, the retailer will test out new concepts like mobile checkout, an Amazon Go-like camera system for inventory management, electronic shelf labels, wayfinding technology for in-store […]
View More Walmart’s test store for new technology, Sam’s Club Now, opens next week in DallasAirline gives us a good reason to actually use AR
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Finally, here’s some augmented reality that’s somewhat useful.
Last month, KLM Royal Dutch Airlines released a hand bag check to see what you can bring onto the plane — before you lug your stuff to the airport.
Using the KLM app, you can check the dimensions of your baggage to see if it’s the correct size for carry-on or for checking. You open the app, load up the AR bag-checker, and a virtual suitcase appears that you can scan over your actual piece of luggage to see if it fits within the blue KLM suitcase.
Starting Tuesday, the same mixed-reality bag check is also available on the Messenger app, making this maybe the only situation in which you’d want to use Messenger to talk to a brand. Read more…
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View More Airline gives us a good reason to actually use ARThe Future of iPhone Games
Read more…More about Apple, Augmented Reality, Ar, Mashable Reels, and Iphone Games
View More The Future of iPhone Games