Sour Patch Kids cereal is coming to sour (and then sweeten) your mornings

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Candy-inspired cereal is generally good. Oreo O’s and Reese’s Puffs, for example, are among the best cereals the breakfast industrial complex has to offer.

Soon, Sour Patch Kids cereal will be among them. 

Starting December 26, cereal inspired by our #1 movie theater snack (it’s true; don’t argue) will be available at Walmart. Next year, it will roll out in other retailers, timed perfectly with the moment you get sick of eating New Year’s resolution veggie omelets for breakfast.

Seems good.

Seems good.

Image: Post

According to a press release from Post, the cereal will feature a “sour coating” and a “sweet finish.” Sounds great — we love a flavor that is also a journey. Read more…

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Sugary cereal is the unsatisfying food I’ll love forever

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Like most Americans, it takes me at least five bowls of cereal to feel anything close to satisfied. And then, despite everything I’ve worked for, I’m still forced to eat some rancid-ass banana to satisfy my residual starvation pangs.

What a miserable sham of a breakfast.

Things were different when we were kids. One serving size of Fruit Loops, combined with at least three insulin-jacking packets of sugar, was enough to keep us going until we could move onto our midday Lunchables. As adults, this simply isn’t enough. Part of that is our changing biochemistry, and part of it is by design. 

Sugary cereals are high-maintenance lovers — they give you a little and leave you begging for more. Read more…

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