Pandora’s acquisition of audio adtech company AdsWizz is complete

Pandora this morning announced it has closed on its acquisition of AdsWizz, the digital audio ad technology company whose products will be used to upgrade the streaming service’s own ad tech capabilities in the months ahead. The $145 million deal was first announced in March, with a stipulation that at least 50 percent of the […]

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Pandora now offers a Premium Family plan for $14.99 a month

Pandora just launched a family version of its Premium service. For $14.99 a month, up to six users can access Premium features (the individual version costs $9.99 a month). The new subscription option was added with little fanfare and spotted earlier today by Android Police. This better positions Pandora to compete with Spotify Premium and […]

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Pandora’s personalized playlists go live for all Premium users

Earlier this year, Pandora announced its plans to challenge Spotify by taking aim at one of its rival’s top features: personalized playlists. Pandora in March began rolling out dozens of variations of personalized playlists, including those spanning moods, activities, and genres – all powered by its music database, the Music Genome. Today, Pandora says the […]

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Pandora shares up 8% after surprise earnings beat

Pandora’s quarterly earnings report was music to investor’s ears. The digital radio platform reported a better-than-expected first quarter report after the bell on Thursday, sending shares up 8% in after-hours trading. Wall Street liked that the company showed a sizable increase in subscriber revenue, posting $104.7 million, a 63% increase from last year. Pandora has […]

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Philo and Pandora are offering a discounted, but temporary, 3-month bundle of TV and music

It seems like Hulu and Spotify had the right idea, when they launched a discounted package last month that combined both of their services. Now, the low-cost streaming service Philo is doing the same – but not with Spotify. Instead, Philo and Pandora are teaming up on a combo deal of their own: $16 per […]

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Pandora doubles down on ad tech with acquisition of AdsWizz for $145 million

Pandora announced this morning it’s acquiring digital audio ad technology firm AdsWizz for $145 million, as a combination of at least 50 percent cash, with the remaining paid in either cash or stock at Pandora’s discretion. The company, whose technology will be used to upgrade Pandora’s own ad tech capabilities, will continue as a subsidiary […]

View More Pandora doubles down on ad tech with acquisition of AdsWizz for $145 million

Pandora’s improving financials help it recover from a bad day

 Pandora tumbled almost 9% on the stock market Wednesday. And then it bounced back over 6% after the day ended.
The music streaming business, which has had a terrible past year on the stock market, surprised investors when it revealed a 63% rise in subscription revenue, totaling $97.7 million. Subscribers also jumped 25%, to 5.48 million.
Overall revenue was $395 million, beating Wall… Read More

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Pandora Premium comes to the web

 Pandora is plugging a hole in its paid subscription service with today’s launch of Pandora Premium on the web. While free users of the radio service could listen to their stations via the browser, oddly, those who pay for an upgraded experience couldn’t play their music on-demand, build playlists, or take advantage of any of the paid-only features. Not surprisingly, a web… Read More

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Pandora is laying off about 5 percent of workforce

 Streaming music service Pandora is laying off about five percent of its employee base and taking “other cost-saving measures” in an attempt to save about $45 million annually. According to Pandora’s 8-K filing, employees were notified today of the plan and the company expects the staff reduction to be complete by the end of Q1 2018. Read More

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Spotify is testing a new playlist-based music app that’s a lot like Pandora

 Spotify is testing an app that sees it move firmly into Pandora’s territory.
‘Stations’ is a new Android-only app that is being piloted by the company in Australia — it was first noticed by app analytics firm Sensor Tower on Tuesday.
This app offers a ‘lean-back’ option to listen to music based on genres and managed playlists. In the description, Spotify… Read More

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