Subway launches a confusing loyalty program called MyWay

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Subway, the world’s largest fast food chain, is launching a new loyalty program, called Subway MyWay Rewards, that will offer customers surprise treats and tokens that eventually mature into dollars.

The move is a step toward earning more customer love, as well as making the Subway experience more digital — since it comes with a mobile app refresh. 

Subway MyWay Rewards launches in the U.S. and Canada in March and will be available at 28,500 restaurants. With Subway’s scale, it’ll be one of the largest loyalty programs in the world, though MyWay is far from Subway’s first effort in this arena. For example, the chain previously offered free meals with a punch card system called Sub Club. That was discontinued in 2005 in part due to fraud, as Wired reported. The new system tries to avoid that by making it all mobile.  Read more…

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Why wraps are the lowest form of human lunch

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Deli counters of the world — listen up. 

For as long as I can remember (about two years, since I no longer remember anything before Trump), wraps have been positioned near the apex of the lunch hierarchy. I cannot tell you the number of corporate seminars I’ve attended where low sodium, corn-heavy, semi-frozen veggie wraps were the only lunch item offered. Heads of HR told us we should be grateful for them because they were free and because they were healthy. What a lie.

America is already great, sure, but I must admit it was a little bit better in the pre-chicken caesar salad wrap era, when hearty hero sandwiches were king. Read more…

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Hey, millennials of London you can still eat sandwiches if you want

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Go after people’s sandwiches and you’d better prepare for war.

For a long time now millennials have come under fire for their spending habits. Culprits such as coffee and smashed avocado — previously held up as symptoms of millennial overspending — can now be joined by an even more innocuous evil… sandwiches.

‘Millennials must stop buying sandwiches to afford a house’ https://t.co/LQnZuw2be6

— Evening Standard (@standardnews) November 14, 2017

The Evening Standard reported calculations from estate agents Strutt & Parker, basically advising millennials to give up luxuries like nights out and sandwiches so they could save up for a deposit rather than being part of “generation rent”. Read more…

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