Snapchat is doubling down on its biggest differentiator by turning its personalized avatar Bitmoji into a revenue stream and a new source of content. Snapchat is launching a Bitmoji merchandise store you can customize with you and your friends’ cartoonified faces, Bitmoji Stories comic strips featuring you and friends’ avatars in fun scenes, and a […]
View More Snapchat launches Bitmoji merch and comic strips starring your avatarCategory: Snap Store
Snapchat code reveals team-up with Amazon for ‘Camera Search’
Codenamed “Eagle,” Snapchat is building a visual product search feature that delivers users to Amazon’s listings. Buried inside the code of Snapchat’s Android app is an unreleased “Visual Search” feature where you “Press and hold to identify an object, song, barcode, and more! This works by sending data to Amazon, Shazam, and other partners.” Once […]
View More Snapchat code reveals team-up with Amazon for ‘Camera Search’Snapchat’s new Snap Store teases in-app commerce potential
Snap Inc just launched merchandise store. The goal isn’t to make money yet, but it proves the potential for an in-app commerce platform for other brands. Today the company opened the Snap Store which lives in the Snapchat app’s Discover section and lets you buy Snapchat merchandise liek a $20 Dancing Hot Dog Plushie or a $30 Dog Lens T-Shirt. You can scan the Snap Code below with… Read More
Snapchat opens Snap Store in app. Yes, there’s a Streaks hat.
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The kids love Snapchat. Now, the kids — or anyone really — can show that to the world and also help boost Snap Inc.’s financials with the launch of the Snap Store.
Snap’s new store is accessible in the Snapchat app via a Snapcode or by using the search bar. Users can swipe up on each item to purchase directly in the app.
This isn’t the first time Snapchat has offered its customers swag and not so coincidentally brought in revenue that isn’t from digital ad sales. Snap has sold beach towels, official plushies, a backpack, and playing cards — just to name a few — on Amazon. Snap also sells Spectacles, its video camera sunglasses, which it incidentally made too many of and is now trying to sell via digital ads and give away to creators. Read more…
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View More Snapchat opens Snap Store in app. Yes, there’s a Streaks hat.