Snapchat opens Snap Store in app. Yes, there’s a Streaks hat.

The kids love Snapchat. Now, the kids — or anyone really — can show that to the world and also help boost Snap Inc.’s financials with the launch of the Snap Store. 

Snap’s new store is accessible in the Snapchat app via a Snapcode or by using the search bar. Users can swipe up on each item to purchase directly in the app. 

This isn’t the first time Snapchat has offered its customers swag and not so coincidentally brought in revenue that isn’t from digital ad sales. Snap has sold beach towels, official plushies, a backpack, and playing cards — just to name a few — on Amazon. Snap also sells Spectacles, its video camera sunglasses, which it incidentally made too many of and is now trying to sell via digital ads and give away to creators.  Read more…

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