Lego’s plant-based toys aren’t as eco-friendly as you’d think – but it’s a great start

To reduce their environmental impact, Lego is now making some of its toys using plant-based plastics. While these ‘sustainable’ plastics don’t require oil for their production, unfortunately they’re not as eco-friendly as you’d think. Read more…Mor…

View More Lego’s plant-based toys aren’t as eco-friendly as you’d think – but it’s a great start

LEGO ditches oil-based plastics for some of its toys, will use plants instead

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LEGO’s plastic superheroes, astronauts, knights, and ninjas are, like most such materials, primarily made from oil. Legos have been made this way for nearly 70 years. But the toy company now wants to wean itself from petroleum and produce its famous toys with plants instead — specifically tropically-grown sugarcane. 

On Thursday, the company announced it will begin producing its softer LEGOs — like its little trees and bushes — from sugarcane-sourced plastics. 

“It sounds high-falutin, but it’s our belief that we owe it to children not to damage their planet by making their favorite toy,” said Tim Brooks, LEGO’s vice president of environmental responsibility and sustainable materials Center, in an interview.  Read more…

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View More LEGO ditches oil-based plastics for some of its toys, will use plants instead

Now you can shoot enemies out of the sky like Iron Man using augmented reality

Every New York Toy Fair is a constant reminder that kids are so friggin’ lucky these days.
Take the Avengers: Infinity War Hero Vision Iron Man AR Experience role-playing mask (yes, that’s what it’s called) Hasbro just announced. It’s no ordinary mas…

View More Now you can shoot enemies out of the sky like Iron Man using augmented reality

Behold: Lego’s 1,400-piece ‘Kessel Run Millennium Falcon’ in all of its glory

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Think you know everything there is to know about Han Solo’s legendary Millennium Falcon? Think again.

At New York Toy Fair, we got a sneak peek of the famed space freighter as we’ll see it in Solo, back when it belonged to Lando Calrissian. Serious fans will have the opportunity to build it themselves in Lego form — and let’s just say O-M-G!

Lego’s released several brick versions of the Millennium Falcon before — there’s the $800, 7,500-piece version and 1,400-piece edition from The Force Awakens — but this new “Kessel Run Millennium Falcon” coming out in April for $170 is the first time we’re seeing it with its original paint job. Read more…

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View More Behold: Lego’s 1,400-piece ‘Kessel Run Millennium Falcon’ in all of its glory

Lego unveils ‘Jurassic World: Fallen Kingdom’ sets and we’re pretty darn excited

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To kids, at least, there are few things cooler than Lego. One exception? Dinosaurs.

So brace yourselves, because Lego has unveiled its Jurassic World: Fallen Kingdom building sets. 

It’s dinosaurs, it’s Lego, it’s a miniature Chris Pratt—what more could you want?

Per a Lego spokesperson, there will be six sets in total, each depicting the adventures of Owen Grady (played by Pratt) and the gang. And, of course, there are plenty of dinosaurs. 

Lego Chris Pratt.

Lego Chris Pratt.

Image: lego

Ahead of Toy Fair 2018, the toy company shared a product rundown of each set. Most are centered on the adventures of Owen, Claire Dearing (played by Bryce Dallas Howard), and other Jurassic World characters tasked with dino rescue. Read more…

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View More Lego unveils ‘Jurassic World: Fallen Kingdom’ sets and we’re pretty darn excited