New Zealand politician casually cycled to hospital to give birth

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Sundays are usually a lazy, uneventful affair for many of us.

Not for the 42-week pregnant New Zealand Minister for Women, Julie Anne Genter, who made her way to hospital for an induction.

That’s all very normal, except perhaps for her mode of transportation. Instead of getting in a car, she cycled to the hospital instead.

“My partner and I cycled because there wasn’t enough room in the car for the support crew… but it also put me in the best possible mood!” she wrote on Instagram.

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How an Instagram post about ‘saggy boobs’ led to a global movement to empower women

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When Chidera Eggerue hit post on an Instagram photo of herself wearing a “really cute” yellow minidress at a party, she didn’t realise she had just started a global movement. 

23-year-old Eggerue — who’s also known by her blogger pseudonym The Slumflower — had been sifting through her photos taken the night before when she noticed her boobs looked “saggy.” “It was a deep plunge neckline so it meant you could see the posture of my boobs,” says Eggerue. She liked all the photos she’d taken because she “looked so happy,” so she decided to upload one. “But then I noticed that my boobs were saggy and I knew that people might feel a certain way about it.”  Read more…

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Athena Club offers a cheaper way to prepare for your next period

For those of us unlucky enough to be forced to accommodate mother nature’s whims on a monthly basis, you know that — in addition to cramps, headaches and mood swings — it can be a challenge to find time in your schedule to buy the period products you need. Desperate trips to the pharmacy when […]

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Online bra startup Harper Wilde raises $2 million in seed round

Harper Wilde has raised a $2 million funding round, which the company told TechCrunch it’s excited to use to not only build its workforce but to further its mission of providing women across the country with comfortable and empowering bras. College friends Jenna Kerner and Jane Fisher launched Harper Wilde together in 2017 to address the […]

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This women’s razor brand is the first to show a hairy leg in its adverts and it’s about time

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Are you sitting comfortably? Good. We have some news that may (or may not) shock you to your innermost core: Women have body hair. Can you believe? 

But, seriously, when was the last time you saw a woman with hairy legs or armpits in a razor advert? Never, come to think of it. 

This advert — made by a razor subscription service Billie — claims to be “the first women’s razor brand to show hair” in its ads. “For the past 100 years, razor brands have pretended body hair doesn’t exist,” says Billie. “Commercials show razors gliding over smooth, hairless legs. Strange, huh?”

The ad doesn’t just show hairy legs — there’s a hairy bikini line, a hairy tummy, and hairy armpits, to boot.  Read more…

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Deepfakes are about to make revenge porn so much worse

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This piece is part of an ongoing series exploring what it means to be a woman on the internet. 

When the world realized late last year that you could convincingly superimpose one person’s face onto another person’s face in a video, it was because men used the “deepfake” technology to force their favorite actresses to appear in their pornography of choice. Of course, they boasted about it on Reddit and 4chan, which prompted a frantic debate about the ethics of using artificial intelligence to swap people’s faces — and identities. 

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Miss America could’ve never survived the #MeToo era if it kept scoring women’s bodies

The Miss America pageant this country has known for nearly a century is finally dead. Good riddance. 
On Tuesday, Gretchen Carlson, Miss America 1989 and chair of the Miss America Organization, appeared on Good Morning America to deliver the new…

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What Star Wars audiences are saying: Give us more women

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Spoiler alert: This post contains a key detail from Solo: A Star Wars Story

We’re now in the second weekend of the first Star Wars movie since 2005 to feature a male lead. And we still don’t know whether it will turn a profit — unlike the prior three movies of the Disney-Lucasfilm era, all of which had female leads.  

The question is, will the Mouse House take a hint?

To be sure, Solo‘s financial woes have little to do with Alden Ehrenreich’s gender. They have more to do with the boyish antics of its first directors, Phil Lord and Chris Miller, who butted heads with Lucasfilm president Kathleen Kennedy, who summarily replaced them with Ron Howard, who deemed most of their footage unusable. That ballooned the budget to the point where a $100 million opening weekend was a disappointment.  Read more…

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Professor ranks ‘Star Wars’ movies for female character screen time and the results are very telling

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A film studies professor ranked the Star Wars movies based on the screen time of female characters and, well, the results weren’t great. 

Dr Rebecca Harrison — a lecturer in Film and Television Studies at the University of Glasgow — undertook the somewhat mammoth task of analysing the screen time of female characters in the Star Wars franchise. Harrison’s findings revealed A New Hope was the worst movie for female character screen time, while The Last Jedi ranked best. 

Harrison told Mashable the idea for ranking the movies came when she was doing a research project looking at how the Star Wars franchise has used coding and software in the development of the movie. “As part of that I’ve been thinking about how gender and race play a part in who gets to make the films and what they look like,” Harrison said. She was also inspired by the man who edited out all the women characters in The Last Jedi due to the film “having so many women characters.” “So, I was partly inspired by the angry guys who hate Star Wars being about women!”  Read more…

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View More Professor ranks ‘Star Wars’ movies for female character screen time and the results are very telling