Every New York Toy Fair is a constant reminder that kids are so friggin’ lucky these days.
Take the Avengers: Infinity War Hero Vision Iron Man AR Experience role-playing mask (yes, that’s what it’s called) Hasbro just announced. It’s no ordinary mas…
Category: AR
LiveLike raises $9.6M to get more broadcasters streaming in VR
LiveLike, a startup that powers VR streaming experiences for broadcasters like FOX Sports and Sky, has raised a $9.6M Series B round led by Greycroft Partners and Lepe Partners. This brings total funding raised to just over $23M. As a refresher, LiveLike’s VR experience let you select different camera angles, sit in and look around a virtual “suite”, view pre-produced content… Read More
The NYT debuts its first augmented reality-enhanced story on iOS
Apple’s investment in AR technologies has been ushering in a new wave of apps, from those that let you perform more practical tasks – like visualizing furniture placement in rooms – to those with mass consumer appeal – like AR gaming, including Niantic’s upcoming Harry Potter: Wizards Unite. But AR can also be used to create unique experiences within more… Read More
Everyone thinks the Magic Leap One headset is ugly as sin
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Magic Leap‘s first mixed reality headset, the Leap One, is coming in early 2018. It looks pretty damn neat, assuming it delivers on everything it’s promising — and as long as you can get over its weird design.
Reactions to the headset have been split down the middle with some people digging the steampunk-inspired design and others mocking its ugliness.
It’s always difficult to judge a product before we’ve actually had a chance to try it in person, and the Leap One is no different.
Personally, I don’t hate the design, and I’m less concerned about how it might look on my face because I’d probably be using it indoors, protected from public embarrassment and the judgement of my cooler and totally stylish friends. Read more…
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Magic Leap’s mixed reality headset is real, and it looks totally steampunk
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After years of boasting about its game-changing augmented reality technology, Magic Leap finally revealed its first headset, the Leap One.
Set to ship in early 2018, the Leap One promises to bring your wildest sci-fi dreams to life, letting users do things like layer digital screens and objects on top of the real world. It looks like really kickass stuff, but can we talk about the design of the headset for a second?
SEE ALSO: The best tech of 2017
Designing attractive headsets, especially ones loaded with as many cameras and sensors necessary for accurate head and body-tracking, is hard.
Just look at all the AR or VR headsets released in the last few years — i.e. Oculus Rift, HTC Vive, Samsung Gear VR, Microsoft HoloLens, Acer Windows Mixed Reality headset, etc. — and you can easily see a common trend: They’re all kinda bulky and look dorky. Read more…
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View More Magic Leap’s mixed reality headset is real, and it looks totally steampunkGoogle’s AR Stickers are here, and photos will never be the same again
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Need another reason to switch to Google’s Pixel 2 phones? How about an augmented reality squad?
Unveiled with all its fall hardware in October, Google has finally launched its anticipated “AR Stickers” feature that lets all Pixel phones (that includes first-gen models) place virtual characters and objects from the likes of Star Wars: The Last Jedi and Stranger Things and then snap creative photos and videos with them.
Google’s AR Stickers aren’t a new idea — Snapchat and a bunch of other apps have had augmented reality features for a while — but by incorporating them into the Pixel and Pixel 2’s main camera app, the company has a chance to make its camera more appealing. Read more…
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View More Google’s AR Stickers are here, and photos will never be the same againSources: Apple is acquiring music recognition app Shazam
As Spotify continues to inch towards a public listing, Apple is making a move of its own to step up its game in music services. Sources tell us that the company is close to acquiring Shazam, the popular app that lets people identify any song, TV …
View More Sources: Apple is acquiring music recognition app ShazamLifeprint’s ‘Harry Potter’-like moving photos are now big enough to hang up
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What if your photos could move, like they do in Harry Potter? With augmented reality they can.
Lifeprint got a head start wowing people with its augmented reality wizardry printer, but the 2×3 photos it spit out left a lot to be desired. People wanted bigger photos — shots they could really see — and now the company’s launching a larger AR printer that prints out 3×4.5 photos.
The new Lifeprinter is physically bigger to accommodate the larger prints, but barely more expensive. It’s priced at $150 (the original costs $130) and is available exclusively from Apple. Read more…
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View More Lifeprint’s ‘Harry Potter’-like moving photos are now big enough to hang upMapbox acquires augmented reality activity tracking app Fitness AR
Open source mapping platform Mapbox has acquired activity tracking app Fitness AR, which allows users to view runs, hikes or cycling routes from Strava superimposed on a 3D map of the terrain. The announcement was made in a Medium post by Mapbox …
View More Mapbox acquires augmented reality activity tracking app Fitness ARAWS launches Amazon Sumerian to build AR, VR and 3D apps quickly
We’d heard months ago that Amazon would be using its Re:Invent AWS event to roll out some a new service related to building in mixed reality — augmented reality and virtual reality. And on the eve of the conference kicking off, it’s done just that. Today the company announced Amazon Sumerian, a new platform for developers to build and host VR, AR and 3D apps quickly and… Read More
Black Eyed Peas’ graphic novel, ‘Masters of the Sun,’ gets the AR treatment
Black Eyed Peas frontman will.i.am took heed of Steve Jobs’ “think different” but perhaps more so, he has kept it all the way 100 by being fresh and original — the core values of golden-age hip-hop. Today, the group released an augmented reality app, available on iOS and Android, to go with its graphic novel Masters of the Sun: The Zombie Chronicles. The story,… Read More
Apple could reportedly add TrueDepth features to the rear iPhone camera
Apple has packed a ton of sensors into the notch of the iPhone X. The TrueDepth camera system powers many features, from Face ID to face-tracking technology using ARKit. It also lets you do selfies in Portrait mode. According to a new Bloomberg report, Apple now wants to improve the rear camera with 3D-sensing capabilities. Bloomberg says that Apple won’t use the exact same technology in… Read More