When we interact with computers today we move the mouse, we scroll the trackpad, we tap the screen, but there is so much that the machines don’t pick up on, what about where we’re looking, the subtle gestures we make and what we’re thinking? Asteroid is looking to get developers comfortable with the idea that […]
View More Asteroid is building a human-machine interaction engine for AR developersCategory: Augmented Reality
‘Pokémon Go’ adds the AR Snapshot feature you’ve been waiting for
It’s kind of amazing that this feature is only just arriving in Pokémon Go. It seems like such a no-brainer.
“Go Snapshot” is an augmented reality mode that allows you to drop any of your captured Pokémon into the world (as seen on your pho…
Apple is getting serious about augmented reality with this new appointment
For most people, AR is Pokémon Go and little else. But for Apple, it’s an important part of the company’s future
Apple just re-assigned Frank Casanove, former lead for iPhone Partner Marketing, into a new role: chief of Product Marketing for AR,…
Hands-on with an Alpha build of Google Maps’ Augmented Reality mode
I think most of us have had this experience, especially when you’re in a big city: you step off of public transit, take a peek at Google Maps to figure out which way you’re supposed to go… and then somehow proceed to walk two blocks in the wrong direction. Maybe the little blue dot wasn’t […]
View More Hands-on with an Alpha build of Google Maps’ Augmented Reality modeMicrosoft video teases HoloLens 2 ahead of MWC launch
One of Mobile World Congress’s most anticipated reveals isn’t a phone at all. Microsoft is expected to announce the next generation HoloLens headset at an already-announced event on February 24, and the company’s doing a bit more to stoke the flames. Granted, there’s really not much to see in this new teaser. Vague forms of […]
View More Microsoft video teases HoloLens 2 ahead of MWC launchFacebook picks up retail computer vision outfit GrokStyle
If you’ve ever seen a lamp or chair that you liked and wished you could just take a picture and find it online, well, GrokStyle let you do that — and now the company has been snatched up by Facebook to augment its own growing computer vision department.
View More Facebook picks up retail computer vision outfit GrokStyleTyra Banks is creating a tech-driven attraction called Modelland
Tyra Banks, the supermodel-turned-entrepreneur, has unveiled her latest venture. Dubbed Modelland, the in-person theme park-like experience will bring technology to the forefront, Banks told TechCrunch over the phone last week. “We’re very open to partnering with and having integrations with different brands that bring technology to the forefront and make sure what we’re providing in […]
View More Tyra Banks is creating a tech-driven attraction called ModellandWarby Parker dips into AR with the launch of virtual try-on
Warby Parker is today introducing virtual try-on to let shoppers select a pair of frames and instantly see how they look. The tech was built on Apple’s ARKit, and the feature is only available to users on the Warby Parker iOS app on an iPhone X or later. Warby Parker, which launched in 2010, attempted […]
View More Warby Parker dips into AR with the launch of virtual try-onLeaked TikTok ad deck suggests it has 17M+ MAUs in Europe
An advertising pitch deck used by fast-growing short form video sharing app TikTok has leaked, providing a snapshot of usage in its biggest markets in Europe. The pitch deck was obtained by Digiday which says it was sent to a large (unnamed) European ad agency. Metrics and gender breakdowns for the UK, France, Germany, Spain and Italy are […]
View More Leaked TikTok ad deck suggests it has 17M+ MAUs in EuropeAR displays in self-driving cars could actually be cool
Swiss company WayRay is going full force into making AR fun in car displays. They even launched a neat AR Software Development Kit that people will be able to use to make applications for their displays. We’re hyped to see how things go! Read more……
View More AR displays in self-driving cars could actually be coolIntel announces an inside-out tracking camera for robotics and AR/VR hardware
Intel is showing off a new RealSense camera with a specific focus on enabling hardware-makers to help their products understand where they are in the world. The RealSense Tracking Camera T265 is designed to easily present robotics and AR/VR hardware with inside-out tracking tech. The Tracking camera utilizes SLAM (simultaneous localization and mapping) tech to […]
View More Intel announces an inside-out tracking camera for robotics and AR/VR hardwareBlippar finds life after death as former investor buys assets to relaunch AR startup
Blippar seems to have avoided a total collapse following its dramatic descent into administration after it failed to pull together an emergency funding deal. One of the AR startup’s main investors, Candy Ventures, has acquired the company’s assets in a patent sale and will be keeping the brand alive underneath the leadership of founder Ambarish […]
View More Blippar finds life after death as former investor buys assets to relaunch AR startup