This Twitter thread explains how Cheesecake Factory became the weirdest restaurant on earth

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If you’ve ever stepped inside a Cheesecake Factory — a restaurant chain found in America’s malls, shopping centers, and suburban landscapes that looks like a pop-up palace built by someone playing Sid Meier’s Civilization wrong — you’ve probably wondered, “How does this exist?”

Well, this Twitter thread has your answer.

Max Krieger, a Cleveland-based game developer, tweeted a thread explaining the eclectic, bizarre design influences of everyone’s favorite high-calorie mall restaurant. The thread caught on, for obvious reasons — Cheesecake Factory is weird as hell. Read more…

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