Snapchat VP of Product Tom Conrad will disappear from tech

 One of Snap CEO Evan Spiegel’s top lieutenants Tom Conrad will leave Snapchat, and the whole tech industry, in March. Coming roughly two years after he joined the company as VP of Product, a source tipped off TechCrunch to Conrad’s impending departure, which Snap now confirms to us. Snap’s director of growth Jacob Andreou who reported to Conrad will step into his role at… Read More

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Snapchat update lets Stories spread via text, email, even Facebook

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Sending and viewing snaps isn’t just for Snapchat anymore. No, we’re not talking about jumping ship to Instagram Stories. 

On Tuesday, Snap introduced an un-Snapchat-like move that allows users to send links of Snapchat Stories for viewing outside of the Snapchat app. This change means anyone — not just Snapchat users — can see snaps from celebrities, media partners, and everyday users via desktop and mobile thanks to a new web player. 

So, yeah, forget about Snapchat being just for the kids on Snapchat. Anyone can see what’s happening on Snapchat, at least from publicly shared snaps. The move opens up Snapchat in a way that’s similar to Twitter introducing embedded tweets in 2011 and Facebook with embedded posts in 2013. Media companies, for example, could use embeddable Stories to share Snapchat’s exclusive footage from breaking news events, which is one of Snap’s big bets. The links do disappear after 30 days, however.  Read more…

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What is Snapchat, now Story sharing has stopped growing?

 In a betrayal of loyalty signaling poor morale, a massive dump of Snapchat’s usage stats has leaked. The most worrisome is that the number of users posting Stories has shown zero growth, an even worse performance than Snapchat’s total user growth that was sluggish this year. It appears Instagram’s Stories clone has stopped Snapchat’s most monetizable feature dead in… Read More

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Snap’s 2018 includes ‘Stories Everywhere’ — not just in Snapchat

Snapchat is focused on taking snaps beyond the app as it tries to fend off the rise of Facebook’s Stories knock-offs and Discover competitor, Watch. The latest Snapchat effort? A new initiative called “Stories Everywhere.”
SEE ALSO: Snapchat just did…

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‘Star Wars’ porg is available on Snapchat as your adorable AR friend

And you thought the dancing hot dog was the best thing ever.
SEE ALSO: Congrats world, you watched Snapchat’s dancing hot dog 1.5 billion times
Meet your new best friend on Snapchat: Porg. 

It’s creepy. It’s adorable. It’s an ad for Star Wars: …

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Snapchat just completely redesigned its app. Here’s why.

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Snap Inc. has bet its future on being the anti-Facebook. 

On Wednesday, the company made its biggest move yet—a major redesign to its flagship app—to show just how different it is from the social network.

But the redesign simultaneously takes a major page from Facebook’s playbook—relying on algorithms to personalize what you see.

The redesign, rolled out slowly to users over the coming weeks, separates the app into two feeds and infuses each of them with algorithms. Snapchat is now embracing the black-box equations that it once shunned.

The move comes as Snapchat is struggling as a public company with nonexistent user growth and a disappointing ad business. Read more…

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Evan Spiegel defends algorithms, criticizes Facebook in a new op-ed ahead of Snapchat’s redesign

Algorithms and social media are bad, unless they’re good, according to Snap CEO Evan Spiegel.
Yes, quite confusing, but that’s exactly what the cofounder of the app Snapchat argues in his first-ever op-ed posted on Axios Wednesday. The piece dropped …

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Snap’s Evan Spiegel is clinging to billionaire status by his fingernails

 It’s hard to fault someone for being barely a billionaire — a self-made one at that, who happens to be just 27 years old. Still, owing to the performance of Snap Inc.’s performance since its March IPO, such is the position of its cofounder and CEO, Evan Spiegel.
Spiegel was worth more than three times that amount just nine months ago, when the company made its splashy debut. Read More

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Snapchat’s epic strategy flip-flop

 It takes courage to say you were wrong about almost everything. But that’s what Snap Inc CEO Evan Spiegel did this week, and that’s what it will take to save Snapchat. From algorithmic feeds to partnerships to target markets to recruiting adults, Snap is planning a 180-degree turn across the board. It’s warranted. The Q3 earnings report was a blood bath with Snap’s… Read More

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