New UK early stage VC firstminute Capital launched in June last year to the tune of $60m, with Atomico Ventures as it’s first cornerstone investor. They were joined by 30 unicorns founders form Europe. Last September they brought in the huge China-based company, Tencent, reaching a fund size of $85m. Today firstminute capital, the London-based […]
View More Pan-European seed fund firstminute hits a final fund close of $100MCategory: Heineken
Heineken apologizes, pulls controversial ad after being called out by Chance the Rapper
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Heineken is the latest brand to pull a Pepsi with a tone deaf advertisement that many—including Chance the Rapper—are accusing of being racist.
The ad, which featured the tagline, “Sometimes, lighter is better,” came to national attention when Chance tweeted a series of thoughts about the ad Monday. He called it “terribly racist” and raising some interesting points about whether or not its controversial nature was a marketing tool.
The South African branch of the company tweeted out a response Tuesday to the advertisement just days after the Chicago rapper’s tweets.
More about Advertising, Heineken, Racist, Chance The Rapper, and Culture
Chance the Rapper calls Heineken ad ‘terribly racist’
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Chance the Rapper has hit out at Heineken for an ad he’s dubbed “terribly racist.”
The Chicago star took to Twitter on Sunday to slam the commercial for Heineken’s light beer, which features the product’s tagline, “Sometimes lighter is better.”
“I think some companies are purposely putting out racist ads so they can get more views,” he tweeted on Sunday.
I think some companies are purposely putting out noticably racist ads so they can get more views. And that shit racist/bogus so I guess I shouldn’t help by posting about it. But 😂 I gotta just say tho. The “sometimes lighter is better” Hienekin commercial is terribly racist omg
— Chance The Rapper (@chancetherapper) March 26, 2018 Read more…
More about Advertising, Racism, Heineken, Chance The Rapper, and Commercial
View More Chance the Rapper calls Heineken ad ‘terribly racist’