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9 highlights from Snapchat CEO’s 6000-word leaked memo on survival

sudshr47 October 5, 2018

Adults, not teens. Messaging, not Stories. Developing markets, not the US. These are how Snapchat will make a comeback, according to CEO Evan Spiegel . In a 6,000-word internal memo from late September leaked to Cheddar’s Alex Heath, Spiegel attempts to revive employee morale with philosophy, tactics, and contrition as Snap’s share price sinks to […]

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Why unskippable Stories ads could revive Facebook

sudshr47 July 27, 2018

Prepare for the invasion of the unskippables. If the Stories social media slideshow format is the future of mobile TV, it’s going to end up with commercials. Users won’t love them. And done wrong they could pester people away from spending so much time watching what friends do day-to-day. But there’s no way Facebook and […]

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Snapchat “Storytellers” program pairs creators with advertisers

sudshr47 July 26, 2018

Snapchat hopes to boost ad spend by connecting businesses with its top independent creators, but it won’t take a cut of deals it helps arrange. Today Snap Inc launches its “Snapchat Storytellers” pilot program that will introduce brands to five of the app’s most popular content makers including Mplatco, Cyrene Q, and Shonduras. They’ll star […]

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Now Snapchat lets you unsend messages like Faceboook promised

sudshr47 June 11, 2018

Mark Zuckerberg’s Facebook messages were retracted from the inboxes of some users, six sources told TechCrunch in April. Facebook quickly tried to normalize that breach of trust by claiming it would give everyone the ability to unsend messages in the coming months. We haven’t heard a word about it since, and Facebook told me it […]