Now you can play tennis against Serena Williams on Snapchat

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The dignity and grace of Wimbledon is upon us. And that means: a new Snapchat game?!

Now in the Snapchat app, your Bitmoji can play tennis against Serena Williams. Or, at least, the cute lil’ animated version of her.

A new, virtual tennis game is being made available through Snapchat Lenses. “It’s so fun because how often do you get to play against me,” Williams told an interviewer at Wimbledon, laughing.

It was a privilege to see @serenawilliams back in her #Wimbledon whites today 🙌

And now you can take on our seven-time champion via her @Snapchat bitmoji – here’s how 👇 pic.twitter.com/2PmsIAkibb

— Wimbledon (@Wimbledon) July 2, 2018 Read more…

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Snapchat brings creator-made lenses front and center in app

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Snapchat is giving artists more love. 

Starting in late March, Snapchat will feature creator-made lenses in the app’s carousel. The update will display artists’ work in the app’s main screen, only a couple of swipes away from the puppy filter and the dancing hot dog. That means potential exposure to Snapchat’s 187 million daily active users and even more if people choose to share it off the app.  

This decision comes a long way from Snapchat’s previous neglect of its most passionate users. For years, Snapchat kept influencers and artists at bay — not engaging them in conversations and not adding tools that would help them better use the app — despite the popularity of doodlers like Shaun McBride “Shonduras.” Snapchat even got in trouble for stealing artworkRead more…

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Custom Snapchat lenses are here

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Creatives, your prayers have been answered. With a new Snapchat feature rolling out today, you can finally create your own face lens.

Users can choose from over 150 templates for a lens. Once you’ve picked out your animal ears, headgear, and other virtual decorations, you can add custom text. Then you need to select a location for where the lens will be available, and for how long, just like the app’s custom geofilters. A lens can be available in an area up to five million square feet — about 55 square football fields. 

Snapchat is also introducing new custom fonts for the text on your lenses. These include Brush, Italic, Glow, Gradient, Rainbow,  Fancy, Old English and more. Read more…

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