At SXSW, Sony’s putting people in digital hamster balls

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Ever wonder how much fun it would be to roll around in a hamster ball?

It’s hell.

SEE ALSO: Samsung Galaxy S9 and S9+ review: The Android phones to beat

At SXSW, my colleague Karissa Bell and I got to experience this fun activity at Sony’s Wow Studio activation thanks to the power of cameras, projections, and a Microsoft Kinect sensor (RIP).

We weren’t actually inside of any giant see-through balls, but it sure felt that way.

In one of the “Interactive Cube” installation’s demos called “Roving Rover,” two players compete head-to-head to roll through a lunar-like terrain to reach the end.

Projectors cast a see-through ball onto a transparent screen behind both players and the lunar terrain onto a wall in front of them. Read more…

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Mashable takes Austin: Here’s where you can find the Mashable team during SXSW 2018

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Beyond the Mashable House, our team is making waves at SXSW panels and events around Austin. Check out where you can find team Mashable speaking at this year’s SXSW!

SEE ALSO: Keep Austin warped: A sneak peek at the 2018 Mashable House at SXSW

Friday, March 9

SXSW Insider’s Guide: Tips, Tricks, and Hacks 

3:30 pm CST, Austin Convention Center Room 12AB

Fandango’s Managing Editor Erik Davis and a team of influential movie experts, including Mashable’s Deputy Entertainment Editor Angie Han will help you kick off SXSW Film, with insider tips and tricks on how to maximize your time at the fest. These veteran attendees will offer their own picks for SXSW’s most anticipated films, sessions, and movie-related happenings, plus time-saving hacks about how to manage the lines, badges & tickets, the best theaters and parties, and surprise, off-the-radar screenings. Bonus: Attendees asking questions during the Q&A will receive free movie tickets! Read more…

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Why ride-hailing app Fasten couldn’t make it against the big players

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What a difference a year makes, especially for up and coming ride-hailing app Fasten.

Last year the tech, media, and music conference South by Southwest was a ride-hailing nightmare, with Uber and Lyft no longer operating in Austin, Texas, over issues with fingerprint background check requirements.

This gave smaller wannabe ride apps the perfect opportunity to show off different platforms and demonstrate what rides could be like in a Uber-less world. Fasten — which started in Boston in 2015 — swooped into the Austin opening. 

More about Sxsw, Uber, Lyft, Ride Hailing Apps, and Austin

View More Why ride-hailing app Fasten couldn’t make it against the big players

Why ride-hailing app Fasten couldn’t make it against the big players

TwitterFacebook

What a difference a year makes, especially for up and coming ride-hailing app Fasten.

Last year the tech, media, and music conference South by Southwest was a ride-hailing nightmare, with Uber and Lyft no longer operating in Austin, Texas, over issues with fingerprint background check requirements.

This gave smaller wannabe ride apps the perfect opportunity to show off different platforms and demonstrate what rides could be like in a Uber-less world. Fasten — which started in Boston in 2015 — swooped into the Austin opening. 

More about Sxsw, Uber, Lyft, Ride Hailing Apps, and Austin

View More Why ride-hailing app Fasten couldn’t make it against the big players

Keep Austin warped: A sneak peek at the 2018 Mashable House at SXSW

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With hundreds of panels, screenings, and networking events (yikes!) to choose from, it’s easy to find yourself exhausted and overwhelmed at SXSW.

Enter: The 2018 Mashable House.

This year, Mashable invites you to indulge in the nostalgia. Why? Because as Ferris Bueller once said, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”

SEE ALSO: Mashable House 2017: For the superfan in all of us

So plan on taking some time out of your weekend to swing by the Mashable House. We’ll be mixing those #MashHouse classics — like the MashBash, temporary tats, and our kickass speakeasy — with some new surprises that make Mashable, well, Mashable. Read more…

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Come to TechCrunch’s party and SXSW panels

 TechCrunch invites you to our annual Crunch By Crunch Fest party in Austin, Texas. RSVP to come meet our writers while enjoying free drinks and musical performances by live electronic pop wizards Autograf, digital RnB drummer Mobley, angelic songwriter MIEARS, and yacht dance DJs Glassio. It’s going down from noon to 4pm, Sunday March 11th. We’re teaming up with Splash to take over… Read More

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