Wendy’s brought the heat to SXSW

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The Mashable House is back! And as expected, it’s a must-see experience for SXSW attendees.

Every year people flock to the Mashable house for the most entertaining, memorable, and Instagrammable experiences of the internet, IRL. And thanks to Wendy’s, this year was no different.

“Keep it Fresh, Not Frozen” PhotoBooth

From day one (49 years ago, to be exact) Wendy’s has believed in serving fresh, never frozen beef on every burger. Every day. Something the other burger guys just can’t claim.

Knowing that, they went about creating the freshest photo booth out there.

Guests were able to choose from an array of cool accessories, Hawaiian shirts, emoji hats, and sunglasses to bring a tropical feel to an icy cold freeze frame. Escaping the freezer burn frost threatening them from the background, guests mugged their best “too cool to be frozen” look as a slow-mo camera captured every detail. The final product was a hysterical video that was so fresh, it had to be posted right away. Read more…

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Katie Couric on smartphone addiction, ‘freaky’ sex robots

Katie Couric has some concerns about the way people are using technology. It’s “making us less reliant on true human connection,” the legendary news anchor told TechCrunch during the “South by Southwest” festival in Austin, Tex. Couric had appeared at the event Monday to share her views on tech and culture, something she addresses in her […]

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‘Blockers’ isn’t the sex-panic movie you think it is. It’s way better.

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The central premise of Blockers sounds old-fashioned, even retrograde: Three parents learn that their teenage daughters are planning to lose their virginities on prom night, and set out on a madcap adventure to stop them by any means necessary.

What Blockers actually turns out to be, however, is a thoughtful and generous exploration of what sex means to young women and their parents – one that still has plenty of time for uproarious gags about butt-chugging and Fast and the Furious-style car chases. 

Blockers wants you to like its adult leads, which is easy enough when they’re portrayed by the instantly winning trio of Leslie Mann, John Cena, and Ike Barinholtz. But it doesn’t necessarily want you to root for them. Other characters are constantly and reasonably pointing out that our adult leads are in the wrong, and we’re left hoping they’ll come around and see the light. Read more…

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‘Ready Player One’ review roundup: Dubbed ‘the geekiest movie ever made’

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Steven Spielberg’s virtual reality epic Ready Player One has landed, primed for geek-culture aficionados to smugly point out references all the way through.

Introduced by Spielberg himself at a secret screening at this year’s SXSW in Austin, Texas, the highly anticipated film earned a standing ovation at the credits (even after a few technical difficulties with sound). 

Standing ovation for Spielberg after the #ReadyPlayerOne premiere. “That was probably the greatest anxiety attack I’ve ever had,” he said, alluding to the screening’s technical difficulties (truth is, it actually only made the crowd more excited) #SXSW pic.twitter.com/FxYMfk7LZf

— Bryn Elise Sandberg (@brynsandberg) March 12, 2018 Read more…

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At SXSW, Sony’s putting people in digital hamster balls

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Ever wonder how much fun it would be to roll around in a hamster ball?

It’s hell.

SEE ALSO: Samsung Galaxy S9 and S9+ review: The Android phones to beat

At SXSW, my colleague Karissa Bell and I got to experience this fun activity at Sony’s Wow Studio activation thanks to the power of cameras, projections, and a Microsoft Kinect sensor (RIP).

We weren’t actually inside of any giant see-through balls, but it sure felt that way.

In one of the “Interactive Cube” installation’s demos called “Roving Rover,” two players compete head-to-head to roll through a lunar-like terrain to reach the end.

Projectors cast a see-through ball onto a transparent screen behind both players and the lunar terrain onto a wall in front of them. Read more…

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John Krasinski’s ‘A Quiet Place’ is brutally effective white-knuckle horror

It’s not easy to make an entire room full of movie fans scream in terror. But John Krasinski’s A Quiet Place did just that Friday, thrilling the SXSW crowd with impeccably crafted scares, surprisingly effective drama, and one hell of a satisfying end…

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Google makes it easier to create custom Assistant commands for devices

 Not really the showiest of SXSW announcements, but Google’s got a nice little update for developers looking to differentiate Assistant integration on a product level. Custom Device Actions are way to add specific functions to products. In a blog post, the company gives the specific example of activating a specific color cycle on an Assistant-enabled washing machine machine. The new… Read More

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