Vertical Video – Fusion Nepal

If you weren’t sure about vertical video before, you can be sure about it now. Vertical videos aren’t going anywhere.

YouTube just announced last week that they are rolling out a new vertical video ad format.

According to the company, “more than 70 percent of YouTube watch time happens on mobile devices” and because of that YouTube acknowledges “it’s important to adapt to their viewing behaviors.” Companies and brands will now have the option to upload vertical videos and run video advertisements that will conform to a viewers mobile screen. Vertical videos can be run in ad campaigns across YouTube’s apps and through its TrueView (skippable ad) product. Read more…

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All around the world, incredible and ordinary women are sparking positive change within their communities and homes. Their achievements range from small and everyday — one woman making an impact upon a classroom or neighbourhood, for example — to the extraordinary, such as innovators who are leading movements, building businesses, or volunteering their time to make our planet a better place.

To tell these inspiring stories on an international stage, Nespresso Talents, a storytelling contest, is inviting aspiring filmmakers to create videos that celebrate women and their achievements, both big and small. The contest, now in its third year, aims to highlight talent and artistry through vertical video, a format fit for the best viewing experience in a mobile-first world, whilst supporting and nurturing young talent in film. This year’s contest also happens to align with International Women’s Day, coming up on March 8, which is an ideal moment to highlight these empowering stories. Read more…

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