Foot Locker invests $100 million in GOAT Group

Foot Locker, the mostly mall-bound retailer of mass market sneakers, has invested $100 million in the sneaker marketplace and retailer of primarily rare and exclusive high-end athletic and lifestyle shoes, GOAT Group. The companies said that the investment would eventually lead to Foot Locker and Goat Group combining their efforts across their digital and physical […]

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Sneaker marketplace GOAT announces an AR-centric Black Friday giveaway

Black Friday giveaways have become a tradition for online sneaker marketplace GOAT. Today it’s announcing the details of this year’s campaign, which will be its first to incorporate augmented reality. Director of Communications Liz Goodno described this as “the largest digital sneaker event of the year.” The company says it will be offering more than […]

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Goats continue world domination by taking over New York City subway tracks

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Not to be dramatic or anything, but goats continue to conspire against humanity — this time against the people of New York. 

Following their massive takeover in Boise, Idaho, goats in New York City attempted to interfere with the already failing subway system on Monday morning when two goats somehow stumbled onto some above-ground train tracks in Brooklyn. The pair were spotted on the N line track, just chilling out and being goats.

A new one for us (we think): Two goats are roaming along the N line tracks in Brooklyn. They’re safe and not currently affecting service, but they are on the run. We’ll keep you posted.

— NYCT Subway (@NYCTSubway) August 20, 2018 Read more…

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Yes, Serena Williams knows she’s the greatest, thank you very much

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The G.O.A.T. is back with an ace of an answer to a reporter’s question.

Serena Williams is seemingly unstoppable both on and off the court. And her latest press conference at Wimbledon 2018 confirms this factTelegraph reporter Jamie Johnson asked Williams what it’s like being the one who motivates other players to up their game just to compete with her.

I asked Serena Williams if she minded always being the one to beat
Her answer blew me away#Wimbledon @serenawilliams @Wimbledon pic.twitter.com/XsHI26FSi4

— Jamie Johnson (@JamieoJohnson) July 7, 2018 Read more…

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Sneaker market GOAT hires COO Lizzie Francis and makes a play for women sneaker shoppers

GOAT, the secondary marketplace for sneakers that recently merged with Flight Club, is announcing a new hire. Lizzie Francis will join the company as Chief Operating Officer, coming from Brilliant Ventures where she will remain a managing partner. Francis formerly acted as CMO at Gilt Group and CMO at JustFab.com. She’s been running Brilliant for […]

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What’s with this random goat on a roof?

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Well, here’s an animal on a roof story that’s vying to be the G.O.A.T.

Australian man Jeremy Peck and some colleagues were working on a home in Perth, when they happened to notice a goat perched on top of a neighbouring house.

“There was a goat on the roof of a multi million-dollar house in one of Australia’s most prestigious suburbs, Dalkeith,” Peck told Storyful.

“It’s not clear how the goat came to be on the roof and the owner of the house was as puzzled as we were. The goat stayed on the roof for a few hours before jumping down and making his escape up the road.” Read more…

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GOAT is merging with legendary sneaker retailer Flight Club and raising $60 million 

 Sneaker marketplace GOAT is merging with Flight Club, essentially the first name in after market sneaker retail. It’s also raising a $60M series C led by Danny Rimer at Index with previous investors Accel, Matrix, Upfront and Network participating. The raise is significant, putting the total just shy of $98M raised, but it’s the merger with Flight Club that will cause this news to… Read More

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