Twitter launches its first podcast, ‘Character Count,’ focused on its ad business

Twitter today is joining the podcasting arena. This morning, the social network is launching its first-ever podcast series with a new show focused on Twitter’s advertising business, which it’s calling “Character Count.” The company says, for now, it’s testing the waters with five already-produced episodes of around 25 to 30 minutes in length. It plans […]

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How I podcast: Effectively Wild’s Ben Lindbergh

Last month, Spotify announced that it had paid $340 million for Gimlet and Anchor in a push to make its mark on podcasting. But while it’s encouraging to see media giants throw weight and money behind the medium, the beauty of the format has always been its accessibility. It’s the rare form of entertainment that’s […]

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The Rodecaster Pro podcast board finally gets multi-track recording

Rode promised multitrack support for the Rodecaster Pro in February — and delivered with no time to spare. The Australian company dropped news about the firmware update at 10PM PT on February 28, bringing the podcasting board’s most eagerly awaited feature as part of its first update since hitting retail late last year. I reviewed […]

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theSkimm is launching a daily news podcast offering contextualized, nonpartisan coverage

News media company theSkimm is delving further into podcasting, with the launch of its first daily news podcast called Skimm This, set to launch on March 4. Similar to how theSkimm’s morning newsletter helps people keep up with the latest goings-on in the world, the new podcast also aims to help readers quickly understand the […]

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Spotify says it paid $340M to buy Gimlet and Anchor

Spotify doubled down on podcasts last week with a double deal to buy podcast networks Gimlet and Anchor. Those acquisitions were initially undisclosed, but Spotify has quietly confirmed that it spent €300 million, just shy of $340 million, to capture the companies. That’s according to an SEC filing — hat tip Recode’s Peter Kafka — which deals the […]

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Spotify bets big on podcasts with acquisition of Gimlet and Anchor

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Music-streaming king Spotify sees a future in podcasts.

The company announced on Wednesday that it has made two huge acquisitions that firmly plant Spotify in the podcasting business. The music-streaming giant has bought Gimlet Media Inc., a popular podcast producer, and Anchor, a platform that helps creators produce and publish their podcasts.

According to Recode, Spotify is paying around $230 million for Gimlet. Recode first reported that Spotify and Gimlet were in talks last week. It’s currently unknown how much Spotify spent on Anchor.

Recode points out that the acquisition puts Spotify in the content creation business for the first time — something the company hasn’t done in its almost 11 years in the music industry.  Read more…

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View More Spotify bets big on podcasts with acquisition of Gimlet and Anchor

Spotify buys Gimlet and Anchor in podcast push, earmarks $500M for more deals

Spotify is going after podcasts in a major way in 2019. The music streaming service today confirmed that it has snapped up two podcast networks — Gimlet and Anchor — in undisclosed deals. But that’s not all, the firm said it has plans to spend a further $400-$500 million “on multiple acquisitions in 2019” to get […]

View More Spotify buys Gimlet and Anchor in podcast push, earmarks $500M for more deals

The Rodecaster Pro gets multitrack recording next month

As a frequent podcast host/producer/editor, I found very few things to quibble with when I reviewed Rode Microphone’s Rodcaster Pro. There was, however, one very big issue: multitrack recording. For all of the great things you can do on the fly, the podcasting mixing board wasn’t great when it came to post-production. Regardless of how […]

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Anchor says it’s ‘powering’ 40 percent of new podcasts

Podcasting’s greatest asset has always been its accessibility — for consumer and creator alike. But even the simplest medium requires a little know-how, and Anchor’s overarching goal has long been to further lower the barrier of entry for those looking to take the leap. It’s not perfect, and it’s not for everyone, but the service […]

View More Anchor says it’s ‘powering’ 40 percent of new podcasts