The founder of business banking startup Tide plans to step down as CEO

Changes are afoot at Tide, the U.K. fintech startup that offers banking services for small businesses. TechCrunch has learned that founder George Bevis is planning to step down as CEO, and that the nearly three-year old company is actively headhunting for his replacement. It comes at a time when Tide — which counts 30,000 small […]

View More The founder of business banking startup Tide plans to step down as CEO

David Harbour is as smooth as butter in this hilarious Super Bowl ad for Tide

What with that whole weird pod-eating trend that’s been skyrocketing among teenagers lately, it’s been something of a tricky year so far for Tide.
They needed a good, solid Super Bowl ad to really give them that laundry-fresh start.
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View More David Harbour is as smooth as butter in this hilarious Super Bowl ad for Tide

Tide Pod craze shows there’s such a thing as bad publicity

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It’s the year 2018 and every advancement in our society has been stifled by the consumption of Tide Pods. 

The desire to eat a laundry pod—specifically Tide’s detergent product, packaged in plastic dissolvable packets—has taken over the internet for better or for worse. It’s popped up on pizzas and been recreated as edible donuts, and tweets regarding the consumption of the pods have gone viral countless of times. YouTube even started pulling videos of people eating them (please, for the love of laundry, don’t eat Tide Pods). 

Brand awareness has probably never been higher for Tide than it is today, but the whole idea that “there’s no such thing as bad publicity” doesn’t quite work in the age of the internet anymore—and whether or not the 7-year old product will survive is unknown. So what’s Tide to do next?  Read more…

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View More Tide Pod craze shows there’s such a thing as bad publicity

Calm down, everybody. Very, very, very few teens are trying to eat Tide Pods.

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You’d be forgiven for thinking that every person under the age of 25 now lives off a diet of Tide Pods.

If you’ve gone online recently, you’ve heard of the Tide Pods meme, the challenge, and the widespread outrage the little detergent capsules have caused. Though the craze may have roots in a 2015 Onion piece, a lot of people over the past few months agree that the poisonous and colorful little packets look pretty appetizing.

Some people have actually bitten into them. 

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View More Calm down, everybody. Very, very, very few teens are trying to eat Tide Pods.