FTC fines company for fake Amazon reviews in first case of its kind

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The U.S. government is taking on fake Amazon reviews.

On Tuesday, the Federal Trade Commission announced that it had reached a settlement in the agency’s first ever case against fraudulent Amazon reviews. 

In the FTC’s complaint, it claimed that defendant Cure Encapsulations, Inc. and the company’s owner, Naftula Jacobowitz, paid a third-party website called “amazonverifiedreviews.com” to post fake reviews for its weight loss supplement on Amazon. Along with the falsified reviews purporting to be from actual customers, the FTC also alleged that the company made “false and unsubstantiated claims” for the pills known as Quality Encapsulations Garcinia Cambogia.  Read more…

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Get a 14-day free trial to Noom, a new weight loss program and app

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Finding the best weight loss program — one that actually works and you want to stick to — can be incredibly daunting. Even after you’ve decided on one, actually seeing results can feel like a rarity. 

Noom is a new weight loss program that has been designed to make sure you stick to your plan and see the outcome you want. In this program you’re connected with a personal coach who helps you complete targeted activities and guides you in your progress.

Taking that first step is hard though, which is why a deal on a weight loss program is always welcome. For a limited time, you can try Noom for free for 14 days. Follow this link and the $1 trial fee will be waived after you sign up. Read more…

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Kim Kardashian fans slam her for promoting ‘appetite suppressant’ lollipops on Instagram

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Kim Kardashian’s most recent Instagram might have seemed totally innocuous at first glance. But, look a little closer and you’ll see it’s an #ad post promoting “Appetite Suppressant Lollipops.” And, her fans are calling the move “completely irresponsible.”

“You guys… @flattummyco just dropped a new product. They’re Appetite Suppressant Lollipops and they’re literally unreal,” wrote Kardashian. “They’re giving the first 500 people on their website 15% OFF so if you want to get your hands on some… you need to do it quick! #suckit.” Read more…

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Study: Seasons have little effect on dieting app reporting but the day of week does

 If you’ve gotten three apps and a Fitbit so you can get skinnier this year, don’t worry so much about summer beach season or holiday weight gain. Instead, worry about Thursday. Researchers at University of South Carolina found that self-reporting of food was integral to weight loss but that self-reporters often fell off, seemingly around the holidays. “A key question we wanted… Read More

View More Study: Seasons have little effect on dieting app reporting but the day of week does