Category: Youtube Stars

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In a year of crisis points for influencers, YouTube also tried to do some good

sudshr47 December 28, 2018

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2018 was not what you would call a great year for the world’s largest video platform, nor for some of the influencers who use it to make a living. 

Case in point: the Logan Paul incident. The YouTube star caused widespread anger when he uploaded a video that included footage of a body of person who died of suicide in the Aokigahara forrest in Japan to his – at the time – 15 million subscribers, most of whom are tweens. 

This incident, which only hurt Paul in the immediate term (he now has over 18 million subscribers) highlighted some fundamental challenges facing YouTube; managing user-generated content on a platform that prides itself as democratic, filtering content to young users and relying too much on their algorithms alone to police, monitor, and push content.  Read more…

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Blippi is the YouTube star you need to know, because your kids already do

sudshr47 December 19, 2018

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Welcome to Small Humans, an ongoing series at Mashable that looks at how to take care of – and deal with – the kids in your life. Because Dr. Spock is nice and all, but it’s 2018 and we have the entire internet to contend with.

Despite having the best of intentions to screen what my kids, ages 4 and 2, are tapping on in YouTube, I often have to tune out the frenetic pacing and manic sounds of unboxing videos or Baby Sharks — otherwise I’d lose my sanity. Then Blippi, a YouTube channel and personality, captivated my kids … and I started paying attention.

Blippi is a young, bespectacled guy perpetually clad in a blue button-up and jeans, an orange bowtie with matching suspenders, and a blue-and-orange felt hat. He brings kid-like wonderment and about three Red Bulls’ worth of enthusiasm to topics like tractors and zoo animals. In addition to educational and entertaining videos in which Blippi takes a helicopter with the LAPD, or uses jet skis to teach colors, he’s also providing my children with a lesson on the value of SEO — whether they know it or not.  Read more…

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YouTube tweets ‘open letter’ about Logan Paul’s suicide video

sudshr47 January 9, 2018

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In a series of tweets on Tuesday, YouTube condemned the disturbing suicide video shared by Logan Paul. 

The YouTube star, who currently has more than 15 million subscribers, shared a video on New Year’s Day of a dead body he found in Japan’s Aokigahara forest, known for the suicides that take place there.

Afterwards, YouTube was criticized by many — including Mashable — for not doing more to prevent these kinds of videos from appearing on the platform. 

A little more than a week later, YouTube released an “open letter” on Twitter:  Read more…

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How Facebook Watch will overtake YouTube as the biggest video platform

sudshr47 December 5, 2017

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Stop me if you’ve heard this one: Facebook is crushing Snapchat. Well, forget that, because I’m interested in a much bigger tech company Facebook is poised to overtake: Google’s YouTube.  

Facebook has managed to grow, outpace, and marginalize its competitors thanks to its huge user base, massive data collection operation, and the breakneck speed at which the Facebook engineering teams execute. We’ve seen Facebook steamroll several social networks over the years. 

Now, Facebook is taking video more seriously than ever with its new product Watch, and I predict it will ultimately overtake YouTube as the biggest video players.  Read more…

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