Pandora announced this morning it’s acquiring digital audio ad technology firm AdsWizz for $145 million, as a combination of at least 50 percent cash, with the remaining paid in either cash or stock at Pandora’s discretion. The company, whose technology will be used to upgrade Pandora’s own ad tech capabilities, will continue as a subsidiary […]
View More Pandora doubles down on ad tech with acquisition of AdsWizz for $145 millionCategory: ad tech
Kidtech startup SuperAwesome is now valued at $100+ million and profitable
Tech companies are scrambling to catch up to the fact that kids have joined a web originally built for adults, and are using it the way adults do — by liking and commenting, sharing, clicking through on personalized recommendations and viewing ads. But the tech underpinning apps and sites built for kids can’t operate the same way it does for adults. Enter SuperAwesome. Read More
Some apps were listening to you through the smartphone’s mic to track your TV viewing, says report
There may be a reason why that ol’ “Facebook is listening to you talk” conspiracy theory refuses to die – and not just because Facebook’s ad technology has gotten so good, it’s downright creepy. As it turns out, some apps are actually listening. Well, kind of! According to a recent report from The NYT, a number of apps using software from a company called… Read More
Airbnb acquires ad tech startup AdBasis
It looks like accessibility isn’t the only thing that Airbnb wants to upgrade on its platform. On the same day that Airbnb announced that it acquired Accomable, an “Airbnb for disabled travellers”, it has emerged that it’s also made another small acquisition. Airbnb has acquired adtech startup AdBasis, which had built a platform and dashboard for ad testing and… Read More
Sources: Snap has acquired Metamarkets for less than $100M to step up its ad tech play
As Snap, the parent company of Snapchat, gears up to report its quarterly earnings next week, it looks like the company is making some moves to beef up its primary business line, advertising. TechCrunch has learned that the company has acquired Metamarkets, an ad tech startup that provides programmatic ad data-related services to marketers, such as a data dashboard to measure how campaigns… Read More