Facebook’s share price fell over 20 percent in after-hours trading today after the company announced its slowest-ever user growth rate and a scary warning that its revenue growth would rapidly decelerate. Before today’s brutal Q2 earnings, Facebook’s share price closed today at $217.50 – a record high — but fell to around $172 after the […]
View More Facebook loses $120 billion in market cap after awful Q2 earningsCategory: Facebook ads
Facebook sees mixed Q2 earnings with slowest-ever growth, stock tanks
Facebook succumbed to the public backlash over its handling of fake news, privacy, and digital wellbeing to miss some of Wall Street’s estimates to show mixed results in its Q2 2018 earnings. GDPR, Mark Zuckerberg’s testimony before congress, and more scandals contributed to Facebook’s weak user growth, with it reaching 2.23 billion monthly users, up […]
View More Facebook sees mixed Q2 earnings with slowest-ever growth, stock tanksDodged questions from Facebook’s press call on misinformation
Facebook avoided some of the toughest inquiries from reporters yesterday during a conference call about its efforts to fight election interference and fake news. The company did provide additional transparency on important topics by subjecting itself to intense questioning from a gaggle of its most vocal critics. A few bits of interesting news did emerge: […]
View More Dodged questions from Facebook’s press call on misinformationFacebook launches Brand Collabs search engine for sponsoring creators
Facebook wants to help connect brands to creators so they can work out sponsored content and product placement deals, even if it won’t be taking a cut. Confirming our scoop from May, Facebook today launched its Brand Collabs Manager. It’s a search engine that brands can use to browse different web celebrities based on the […]
View More Facebook launches Brand Collabs search engine for sponsoring creatorsFacebook demands advertisers have consent for email/phone targeting
Facebook is hoping to avoid another privacy scandal by adding new accountability and transparency requirements for businesses that use its Custom Audiences too to target you with ads based on your email address or phone number. Starting July 2nd, advertisers will have to declare whether contact info uploaded for ad targeting was collected with proper […]
View More Facebook demands advertisers have consent for email/phone targetingFacebook finally monetizes Marketplace with ads from users and brands
20 months after launching its Craigslist competitor Marketplace and relentlessly promoting it with placement in the main navigation bar, Facebook will start earning money off its classifieds section. Facebook today begins testing Marketplace ads in the U.S. that let average users pay to “Boost” their listing to more people through the News Feed. While they’re […]
View More Facebook finally monetizes Marketplace with ads from users and brandsFacebook Stories reveals 150M daily viewers and here come ads
After 14 months of silence since launching, Facebook Stories has finally announced a 150 million daily active user count for its Snapchat Stories clone. And now it’s time to earn some money off it. Facebook Stories will start testing its first ads today in the U.S., Mexico and Brazil. They’re 5- to 15-second video ads […]
View More Facebook Stories reveals 150M daily viewers and here come adsA flaw-by-flaw guide to Facebook’s new GDPR privacy changes
Facebook is about to start pushing European users to speed through giving consent for its new GDPR privacy law compliance changes. They ask users review how Facebook uses data around the web to target you with ads, sensitive profile info they share, and facial recognition But with a design the encourages rapidly hitting the “Agree” […]
View More A flaw-by-flaw guide to Facebook’s new GDPR privacy changesThe psychological impact of an $11 Facebook subscription
Would being asked to pay Facebook to remove ads make you appreciate their value or resent them even more? As Facebook considers offering an ad-free subscription option, there are deeper questions than how much money it could earn. Facebook has the opportunity to let us decide how we compensate it for social networking. But choice […]
View More The psychological impact of an $11 Facebook subscriptionFacebook demands ID verification for big Pages, “issue” ad buyers
Facebook is looking to self-police by implementing parts of the proposed Honest Ads Act before the government tries to regulate it. To fight fake news and election interference, Facebook will require the admins of popular Facebook Pages and advertisers buying political or “issue” ads on “debated topics of national legislative importance” like education or abortion […]
View More Facebook demands ID verification for big Pages, “issue” ad buyersFacebook plans crackdown on ad targeting by email without consent
Facebook is scrambling to add safeguards against abuse of user data as it reels from backlash over the Cambridge Analytica scandal. Now TechCrunch has learned Facebook will launch a certification tool that demands that marketers guarantee email addresses used for ad targeting were rightfully attained. This new Custom Audiences certification tool was described by Facebook representatives […]
View More Facebook plans crackdown on ad targeting by email without consentFacebook rolls out job posts to become the blue-collar LinkedIn
LinkedIn wasn’t built for low-skilled job seekers, so Facebook is barging in. Today Facebook is rolling out job posts to 40 more countries to make itself more meaningful to people’s lives while laying the foundation for a lucrative business. Businesses will be able to post job openings to a Jobs tab on their Page, Jobs dashboard, Facebook Marketplace, and the News Feed that they… Read More