At the core of Facebook’s “well-being” problem is that its business is directly coupled with total time spent on its apps. The more hours you pass on the social network, the more ads you see and click, the more money it earns. That puts its plan to make using Facebook healthier at odds with its finances, restricting how far it’s willing to go to protect us from the harms… Read More
Category: Facebook ads
Facebook tests posting only to profile or to News Feed to spur more sharing
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Facebook is allowing its users to be more choosy with where their posts are shared.
The social network is testing a status option that lets users select if a post shows on their profile or just in Facebook News Feed. The feature was spotted by The Next Web’s Matt Navarra on Friday.
NEW: Facebook now let’s you select whether to show your post on your profile or just in News Feed pic.twitter.com/LxxYfjygV8
— Matt Navarra (@MattNavarra) December 15, 2017
Another button in testing lets users share a new post only to News Feed and to Facebook Stories and exclude their Facebook profile, Navarra also shared on Friday. Read more…
More about Facebook, Facebook Video, Apps And Software, Facebook Ads, and Facebook Stories
Facebook videos may start with ads, just like on YouTube
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Get ready for more ads on Facebook.
Facebook Watch, the company’s initiative for original shows, will reportedly test pre-roll video ads — a.k.a. commercials — before the actual video starts, AdAge reported Friday.
This potential change opposes Facebook’s previous strategy and CEO Mark Zuckerberg’s own words.
“We don’t need to do pre-roll because our model is not one where you come to Facebook to watch one piece of content, you come to look at a feed,” Zuckerberg said in July during the company’s quarterly earnings report, AdAge noted. Read more…
More about Facebook, Youtube, Online Video, Facebook Video, and Facebook Ads
Facebook videos may start with ads, just like on YouTube
Get ready for more ads on Facebook.
Facebook Watch, the company’s initiative for original shows, will reportedly test pre-roll video ads — a.k.a. commercials — before the actual video starts, AdAge reported Friday.
This potential change opposes Facebook’s previous strategy and CEO Mark Zuckerberg’s own words.
“We don’t need to do pre-roll because our model is not one where you come to Facebook to watch one piece of content, you come to look at a feed,” Zuckerberg said in July during the company’s quarterly earnings report, AdAge noted. Read more…
More about Facebook, Youtube, Online Video, Facebook Video, and Facebook Ads
Finally, Facebook stops advertisers from excluding racial and ethnic groups… for now
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Facebook has long allowed advertisers to target users based on race—and exclude users based on race, too.
On Wednesday, Facebook said they’re temporarily stopping that ability to exclude after repeated investigations uncovered how easy it is to discriminate.
The update comes after a ProPublica investigation published last week revealed advertisers can still target housing ads to white people only. That’s damning not only because it violates the federal Fair Housing Act but also because ProPublica already made Facebook aware of the issue back in October 2016. Facebook later promised to step up its enforcement. Read more…
More about Facebook, Advertising, Sheryl Sandberg, Facebook Ads, and Propublica
View More Finally, Facebook stops advertisers from excluding racial and ethnic groups… for nowFacebook is launching a 30-city tour to connect with small businesses
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Mark Zuckerberg will no longer be the only Facebook employee touring America.
Facebook is launching a 30-stop U.S. tour in 2018 to educate small business owners on how to use the product, Zuckerberg announced Thursday while visiting St. Louis. Called Facebook Community Boost, the program will include IRL training on how to get started or further take advantage of digital tools like Facebook.
SEE ALSO: Are you a ‘multicultural millennial’? Tag yourself in Facebook’s insane political ad document
For Facebook, the return is obvious. More business owners using Facebook inspires more activity on the site, and business owners can easily become Facebook advertisers. The effort also aligns with Facebook’s new Community mission. Read more…
More about Facebook, Mark Zuckerberg, Houston, Facebook Groups, and Facebook Ads
Facebook beats in Q3 with $4.7B profit, record share price despite Russia
Facebook is still in the middle of its House Intelligence Committee hearing about Russian election interference, but the looming concerns over misuse haven’t dampened its business as profits continue to soar and its share price hits an all-time high. Still, CEO Mark Zuckerberg saw it fit to break from his traditional “Our business is doing well” script to add “But none… Read More
Trump and Clinton spent $81M on US election Facebook ads, Russian agency $46K
Russian information troll farm the Internert Research Agency spent just 0.05% as much on Facebook ads as Hillary Clinton and Donald Trump’s campaigns combined in the run up to the 2016 US presidential election. Clinton and Trump spent $81 million, while the IRA spent $46,000. Facebook general counsel Colin Stretch revealed these figures today during the Senate Intelligence… Read More