One of the truisms of software business strategy is that services is bad business; heck, we’ve also said it. The reason, put bluntly, is that it’s a business with low margins and is not as scalable. So in the early days of bringing to market a complex enterprise software product, the repeated feedback I got from nearly all my advisors was to make sure customers were… Read More
Category: Marketing
Bose is carving out $50 million for startups using its new audio-focused AR tech
The high-end audio technology company Bose is getting into the augmented reality game with a new product and a $50 million fund devoted to startups that will develop services for its new platform.
While most of the industry is focused on a visually augmented experience, Bose is most concerned with the intersection of sound and vision.
The Bose AR prototype, which was unveiled at South by… Read More
As ad dollars erode, tech investments point the way forward for networks
There’s no doubt that linear advertising revenues are going to decline in the coming years for big networks. Squeezed by Facebook and Google on one side, and impossible consumer expectations created by Netflix, Amazon and other streaming services on the other, the idea of an ad-supported entertainment business is under siege. This chart from the analyst firm Moffet Nathanson shows just… Read More
An ad industry group nominated Russia’s election hack for all the awards
Vladimir Putin may not be bounding on stage to accept them any time soon. Regardless, all the ad industry’s marketing campaign awards should go to the Russian leader for his spectacular 2016 election hack, according to an international alliance of ad…
View More An ad industry group nominated Russia’s election hack for all the awardsGerman antitrust office starts asking questions about online ad platform giants
Germany’s national competition regulator has announced it’s looking into market conditions in the online advertising sector, responding to concerns that a lack of transparency could be skewing market conditions. Read More
Google expands controls to let you mute those annoying ads that follow you on every site
At first, it may seem an odd move. Google makes money on its ads business, and giving advertisers free rein to stalk you on every site seems really good for companies hoping to remind you of that thing you checked out one time. But the search gia…
View More Google expands controls to let you mute those annoying ads that follow you on every siteApple’s augmented reality tool kit can now detect walls and 2D images in beta
Apple is rolling out an upgrade to its augmented reality toolbox, ARKit, to developers in a beta version today. ARKit 1.5 adds a few marquee features including one big one: wall detection. Up until this point, ARKit has been focused on offering horizontal plane detection, allowing developers to know where the ‘floor’ is that it can then use to orient or place objects in 3D space.… Read More
Google and Salesforce unveil first elements of partnership
Last fall at Dreamforce, Google and Salesforce announced a partnership. Today, the two companies unveiled the first pieces of that agreement. For starters, Google Analytics 360 users can now import data from the Salesforce CRM tool such as leads …
View More Google and Salesforce unveil first elements of partnershipLiveMap shows off latest prototype of augmented reality motorcycle helmet
LiveMap launched in TechCrunch’s Hardware Battlefield CES 2014 and is getting closer to producing its augmented reality helmet. Since launching, the product has evolved to a working prototype. I tried it on at CES and it seemed to work fine. The current version of helmet features a small transparent screen mounted on the visor. A small projector is mounted in the chin of the helmet.… Read More
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Any business owner who wants to be successful — and news flash, that’s all of them — needs to have a solid digital marketing strategy in place. We use the internet more than ever, meaning companies have a vast number of ways to reach audiences.
Savvy digital marketers need to find multiple pathways to engage, connect with, and inevitably sell to a well-informed audience. With the Complete Digital Marketing Course 2017, you’ll learn contemporary strategies and techniques to grow a business — whether it’s one you own or just your 9-5. Read more…
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View More Learn essential digital marketing skills with this best-selling online courseThese are the tools you need to get your side hustle off the ground
Heads up: All products featured here are selected by Mashable’s commerce team and meet our rigorous standards for awesomeness. If you buy something, Mashable may earn an affiliate commission.
“Side hustle” is one of Miriam Webster’s “words we’re watc…
FabFitFun expands its empire with a new app for Apple TV and Amazon Fire
FabFitFun, the women’s lifestyle subscription service and media company that’s become a household name among influencers of a certain generation, is expanding its empire with the launch of a new video app for Apple TV and Amazon Fire. The Los Angeles company founded by Daniel and Michael Broukhim has become one of the darlings of the tech scene in Southern California. Read More