The Thesis of Patreon

Can Patreon become a powerful, multi-billion-dollar company at the heart of the global media and entertainment industry? It’s founders and investors certainly believe so. In this Extra Crunch EC-1, I dove into Patreon’s founding story, product, business model, and competition. Now I want to dissect the foundational thesis of where Patreon could unlock massive economic […]

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The definitive Patreon reading guide

At nearly six years old, Patreon has gone from startup to king of membership. Now an established leader in an industry that’s been flipped on its head, Patreon’s path has been anything but predictable — peppered with its share of milestones, mishaps, pivots, champions, and critics — and offers invaluable insights for founders, investors, creatives, or […]

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Patreon’s idealism might actually be paying off

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Amanda McLoughlin just quit her day job — to play Dungeons and Dragons.

Well, sort of. McLoughlin is a co-host of a podcast that encourages D&D enthusiasts, and, in her words, re-creates the experience of playing with your friends. McLoughlin is also a podcast consultant, teaching others how to grow and actually make money from the niche and personal podcasting world. 

McLoughlin can speak as an authority on podcasting for a living because she gets her paychecks from both consulting and her own podcast revenue. Central to that success is Patreon. Read more…

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Reddit partners with Patreon to offer up a special flair, put a focus on creator communities

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Attention redditors and patrons, Reddit and Patreon are partnering up.

Reddit, the #5 most visited website in the U.S., and Patreon, a growing membership platform for creators, have just announced a partnership that will “offer creators and fans a better way to connect.”

The announced partnership between the two companies, for now, looks fairly simple. The two platforms will integrate in order to offer creators’ Patreon subscribers with a “special Patreon flair” within that specific creators’ Reddit community. Essentially, people monetarily supporting a content creator via Patreon will receive a little visual badge next to their Reddit username as a sort of bragging rights over the non-paying fans who are part of that creator’s Reddit group. Read more…

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Patreon buys Memberful but keeps it indie as patronage consolidates

Patreon is forming a patronage empire. Today it acquired white-labeled subscription membership platform Memberful, which lets creators sell exclusive access to content through their own site instead of a centralized platform like Patreon. Rather than being folded into a Patreon feature, Memberful will run as an independent brand maintaining its tiered pricing structure, though new […]

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Facebook launches Brand Collabs search engine for sponsoring creators

Facebook wants to help connect brands to creators so they can work out sponsored content and product placement deals, even if it won’t be taking a cut. Confirming our scoop from May, Facebook today launched its Brand Collabs Manager. It’s a search engine that brands can use to browse different web celebrities based on the […]

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Patreon acquires Kit to let creators bundle merch in subscriptions

If content creators want to sell pricier monthly content subscriptions, offering stickers, pins, signed photos, or t-shirts can convince fans to pay a higher fee and keep them loyal with a physical connection. That’s why patronage platform Patreon just acquired Kit, a startup building a merchandise logistics backend so creators don’t have to fiddle with […]

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Patreon changes ‘archaic’ reporting tool, adds more human moderators

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Patreon, the crowdfunding site popular with vloggers, podcasters, and other content creators, is updating its Trust and Safety department with better tools and more human moderators,  making it easier to report inappropriate content.

The decision comes as the 4-year-old startup becomes an even more of an attractive source of revenue for content creators, especially in the wake of YouTube’s rule changes for monetization.

With the update, there are no changes to Patreon’s terms of service or community guidelines. Rather, it’s fixing Patreon’s “archaic” content reporting tool, Patreon’s head of legal Colin Sullivan told Mashable.  Read more…

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