The AR-powered fighting MekaMon robot goes on sale at Apple Stores

 After selling out of its initial run of 500, U.K.-based Reach Robotics scored a $7.5 million funding round to help it produce a more consumer-ready version of its battling robotics platform. Turns out VCs weren’t the only ones paying close attention to the company’s product: Apple has also been watching the company’s growth with keen interest. Read More

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Apple has acquired imaging sensor startup InVisage Technologies

 As Apple continues to work on ever-smaller but more powerful computing devices, it has acquired a startup focusing on nanotechnology, and specifically as it relates to image sensors. TechCrunch has learned and confirmed that Apple has picked up InVisage Technologies, a startup that develops solutions to improve imaging capabilities on space-constrained devices, like smartphones.
An Apple… Read More

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Niantic’s follow-up to Pokémon Go will be a Harry Potter AR game launching in 2018

 Niantic Labs had tremendous success with Pokémon Go, which paired their expertise in building location-based augmented reality mobile experiences with a top-flight IP with a ravenous fan base. So, it stands to reason that we should expect a similar fan response to Harry Potter: Wizards Unite, an AR title set to launch in 2018, co-developed by Warner Bros. Interactive and its new sub brand… Read More

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Apple said to be working on AR headset aimed for potential 2020 ship date

 Apple is working on technology that would enable it to build an augmented reality headset by 2019, with shipping targeted for as soon as 2020, according to a new report from Bloomberg. The device would be independent from Apple’s iPhone or other mobile devices, with its own buillt-in display, OS (dubbed ‘rOS’ internally), and a new custom processor, per the report. Apple CEO… Read More

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Snap, where are my anibitmoji?

 The day we’ve all been waiting for is finally here. Apple’s highly-anticipated iPhone X has made it into the hands of everyday customers. I’m a big weirdo, so I’ve been mostly looking forward to being able to use Face ID for the purposes of animoji. Animoji takes emoji to the extreme and it works using the iPhone X’s new facial recognition system. As… Read More

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Snap joins the great burger debate with launch of dancing burger AR lens

 Just when you thought great burger debate had abated, Snapchat has arrived to pour more lighter fluid on the grill. This week, Snap unveiled a cheeseburger AR filter, and it has the same devil-may-care attitude as its famous sibling, the dancing …

View More Snap joins the great burger debate with launch of dancing burger AR lens

Snap joins the great burger debate with launch of dancing burger AR lens

 Just when you thought great burger debate had abated, Snapchat has arrived to pour more lighter fluid on the grill. This week, Snap unveiled a cheeseburger AR filter, and it has the same devil-may-care attitude as its famous sibling, the dancing …

View More Snap joins the great burger debate with launch of dancing burger AR lens

First Minute Capital joins $5.8M seed for AR treasure hunt game Snatch

 Pokemon Go is a game that spawns cute monsters for players to try to catch. But the massive popularity of the augmented reality title, which saw hoards of humans roaming parks and piers seeking elusive Pokemons last year at the height of the craz…

View More First Minute Capital joins $5.8M seed for AR treasure hunt game Snatch

Google launches Poly, a home for the world’s 3D objects built for creators

 As Google builds platforms like ARCore and Daydream that allow users to step into virtual worlds or put virtual scenes inside their phone’s field-of-view, there’s a big onus on game developers to craft the content that makes the platforms worth checking out. Google is looking to make creators’ jobs a bit easier today with the launch of Poly, the company’s new home for… Read More

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Google just made it a lot easier for developers to create apps for AR and VR

It’s no secret that one of the biggest issues holding back virtual and augmented reality is the lack of content. 
Even as bigger studios and companies are sinking more and more money into VR and AR development, it’s still difficult for smaller, …

View More Google just made it a lot easier for developers to create apps for AR and VR

Amazon’s app will use AR to convince you to buy all the things

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Amazon wants to give you even more reason to buy everything you could possibly want online just in time for the holiday season — so the e-retail behemoth is branching out into another state of reality.  

The company just announced a new augmented reality (AR) functionality for the Amazon App that will give shoppers a chance to envision real-world products around their homes before deciding to buy them. 

Want to see how that fancy looking, Prime-eligible coffee table fits in your living room? Just pull up the Amazon app, enable the AR camera, and boom: You can see exactly how it would fit, there on your phone in front of you.  Read more…

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