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Companies, hello! Hope you are doing great. Here’s how not to advertise.
Wish, an e-commerce business that advertises heavily on Facebook (they’re behind some of the, uh, weirder ads you may have come across), is under fire this week for its product images for plus-size tights. Rather than featuring photos of plus-size models, Wish is advertising the tights with photos of thin models stretching them across their entire bodies.
As several people on social media have already pointed out, the ads are obviously and egregiously tone-deaf. Wish implies that advertising a product incorrectly — that is, in a manner in which it will never actually be used — is preferable to featuring a plus-size person on its website. Read more…
More about Fashion, Ads, Body Positivity, Wish, and Culture
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