Some were surprised to see Snap release a second version of its “face-camera” Spectacles gadget, since the original version failed to convert hype into sales. But those lackluster sales — which dropped to as low as 42,000 per quarter — didn’t only fail to dissuade the U.S. social firm from making more specs, because now […]
View More Tencent is launching its own version of Snap SpectaclesCategory: snap inc
Snapchat’s PR firm sues influencer for not promoting Spectacles on Instagram
Influencer marketing could get a lot more accountable if Snapchat’s PR firm wins this lawsuit. Snapchat hoped that social media stars promoting v2 of its Spectacles camera sunglasses on its biggest competitor could boost interest after it only sold 220,000 of v1 and had to take a $40 million write-off. Instead, Snap comes off looking […]
View More Snapchat’s PR firm sues influencer for not promoting Spectacles on InstagramSnapchat launches 26 new premium video series in the UK
Snapchat has just announced the launch of 26 premium video series for its UK audience which could rival the likes of Instagram’s IGTV and YouTube.
Rami Saad, head of international content partnerships at Snap, told Mashable at an event on Tuesd…
Should cash-strapped Snapchat sell out? To Netflix?
Snapchat needs a sugar daddy. Its cash reserves dwindling from giant quarterly losses. Poor morale from a battered share price and cost-cutting measures sap momentum. And intense competition from Facebook is preventing rapid growth. With just $1.4 billion in assets remaining at the end of a brutal Q3 2018 and analysts estimating it will lose $1.5 […]
View More Should cash-strapped Snapchat sell out? To Netflix?Snapchat brings its lenses to desktop with new Snap Camera app
Snapchat is, for the first time, bringing its camera outside of its mobile app.
The company just released a dedicated desktop app, called Snap Camera, which lets people use its signature augmented reality selfie lenses inside of other desktop apps. S…
Snap is still losing users, blames its Android app
Snapchat’s poor Android app is still proving to be a major problem for the company.
The app lost users for the second straight quarter, with its daily active users declining by 2 million, and Snapchat’s lackluster Android app may be to blame.
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Snapchat loses 2M more users in Q3 as shares sink to new low
Snapchat continued to shrink in Q3 2018 but its business is steadily improving. Snapchat’s daily active user count dropped again, this time by 1 percent to 186 million, down from 188M and a negative 1.5 percent growth rate in Q2. User count is still up 5 percent year-over-year, though. Snapchat earned $298 million in revenue with […]
View More Snapchat loses 2M more users in Q3 as shares sink to new lowSnapchat is starting to look a lot like Netflix
Snapchat just took a big step forward in its bid to reinvent TV.
The company announced a new lineup of original shows, both scripted and unscripted, that will debut on Wednesday. The shows, now branded as “Snap Originals,” will be promoted prominentl…
Snapchat becomes the mobile HBO with 12 daily scripted Original shows
Snapchat needs reasons for teens to come back every day as it struggles to grow amidst competition from Instagram, so it’s capitalizing on its Los Angeles roots. Today Snapchat unveiled its fall slate of a dozen “Original” video shows including its first scripted programs from top producers like Keeping Up With The Kardashians creator Bunim/Murray and […]
View More Snapchat becomes the mobile HBO with 12 daily scripted Original showsWe’re talking AR with Snap’s camera platform head at TC Sessions: AR/VR
For a lot of consumers, Pokémon GO wasn’t their first exposure to augmented reality — it was the dog-selfie lens inside Snapchat. In the past few years, consumer use hasn’t evolved too heavily when it comes to what people are actually using AR for, even though technical capabilities have taken some giant leaps. Snap was an […]
View More We’re talking AR with Snap’s camera platform head at TC Sessions: AR/VR9 highlights from Snapchat CEO’s 6000-word leaked memo on survival
Adults, not teens. Messaging, not Stories. Developing markets, not the US. These are how Snapchat will make a comeback, according to CEO Evan Spiegel . In a 6,000-word internal memo from late September leaked to Cheddar’s Alex Heath, Spiegel attempts to revive employee morale with philosophy, tactics, and contrition as Snap’s share price sinks to […]
View More 9 highlights from Snapchat CEO’s 6000-word leaked memo on survivalSnapchat’s new mission: getting you to buy more stuff
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As Instagram prepares to challenge Amazon, Snapchat is also getting deeper into the retail game — by making it easier to buy and sell stuff in its app.
The app is introducing a new type of ad that will make it easier for users to buy products inside of its app. The new ads, called Collections, allow brands to link to their products without the need for users to swipe up on the ad.
Collections will appear in the app between users’ Stories, as well as in the app’s Discover section. The new format, along with other advertising tools Snap just unveiled, will make it much easier for businesses to entice consumers to go from viewing photos to actually buying. Read more…
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View More Snapchat’s new mission: getting you to buy more stuff