Facebook’s new “Playable Ads” let you try mobile game demos right in your newsfeed

TwitterFacebook

You can now try that mobile game before you buy — and without even leaving Facebook.

Thursday, Facebook introduced a new ad solution with mobile game developers in mind. Dubbed “playable ads,” the feature lets video game marketers serve ads that give users the chance to try before buying. 

Facebook users will be able interact with these playable ads and try out mobile games without even having to leave their Facebook newsfeed. There’s no download required to play the games in ad. The benefit for game developers and advertisers? They can better connect with Facebook users who actually intend to download and play the game. (Facebook, of course, benefits by getting paid for the ads by the game makers.) Read more…

More about Facebook, Advertising, Games, Mobile Games, and Tech

View More Facebook’s new “Playable Ads” let you try mobile game demos right in your newsfeed

Twitch launches a ‘how-to’ site for streamers, Twitch Creator Camp

Twitch wants more people to stream, so it’s going to begin teaching them how. The video game streaming site today announced the launch of Twitch Creator Camp, a new educational resource that helps newcomers learn the basics of streaming, as well as how to build up a channel, connect with fans, and earn rewards. The […]

View More Twitch launches a ‘how-to’ site for streamers, Twitch Creator Camp

Roblox responds to the hack that allowed a child’s avatar to be raped in its game

There’s a special place in hell for people who think it’s funny to rape a 7-year old girl’s avatar in an online virtual world designed for children. Yes, that happened. Roblox, a hugely popular online game for kids, was hacked by an individual who subverted the game’s protection systems in order to have customized animations […]

View More Roblox responds to the hack that allowed a child’s avatar to be raped in its game

Razer leads $3.3M investment in Australia’s Esports Mogul

Razer, the gaming hardware company that went public in Hong Kong last year, is resuming its investment strategy after it led a $3.3 million deal for Australia-based Esports Mogul. Esports Mogul is, as the name suggests, focused on e-sports. The company operates a platform for organizing e-sports competitions — called Mogul Arena — and a gaming […]

View More Razer leads $3.3M investment in Australia’s Esports Mogul

Snag this mini, desktop bean bag toss on sale for 21% off

TwitterFacebook

Your addiction to bean bag toss — or “cornhole,” as it’s often called — doesn’t need to be relegated to backyards or sandy beaches. You can now take this game of tossing bean bags into a small hole wherever you go.

A company called Scienz created the Mini Bean Bag Toss to play in the comfort of your home, at your desk at work, or even in the backseat of the car during a long road trip.

Significantly smaller than the cornhole you know and love, this game rests nicely on any flat surface, making it possible to fling bean bags from your kitchen counter or couch. Each platform comes with a strong but mighty launcher that can catapult your bean bags up to four feet away. The set also comes with cribbage pegs to keep track of the score, which will come in handy if you’re absentmindedly playing during a Game of Thrones marathon. Read more…

More about Games, Mashable Shopping, Shopping Stackcommerce, Shopping Solo, and Cornhole

View More Snag this mini, desktop bean bag toss on sale for 21% off

How ‘Magic: The Gathering’ thought beyond nostalgia and brought me back to the game

This post is part of Mashable’s You’re Old Week. Break through the haze of nostalgia with us and see what holds up, what disappoints, and what got better with time.
I was wandering through the woods. A cape draped around me, and suddenly, out of the …

View More How ‘Magic: The Gathering’ thought beyond nostalgia and brought me back to the game

In-app purchases are coming to Facebook’s Instant Games on Android and the web

Facebook is adding support for in-app purchases to its Instant Games platform, the company announced during a session on gaming at its F8 developer conference this afternoon. The feature will allow game developers to add another form of monetization beyond advertising to their games on select platforms, but not on iOS. Instead, support for in-app […]

View More In-app purchases are coming to Facebook’s Instant Games on Android and the web