Category: Ads

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Become a Facebook marketing pro with this $10 online course

sudshr47 June 20, 2018

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Unless you’ve been living under a rock (or you’ve deleted your Facebook profile), you know that Facebook has been in the news a lot recently. And you probably also know that, in the aftermath of that negative press, Mark Zuckerberg and company promised to make your news feed less about shared content and more about social interactions. 

Some prominent advertisers worried that their once lucrative Facebook campaigns were about to go the way of the poke feature, but they didn’t worry for long. Facebook’s ad revenues jumped 62% in Q1 2018, showing that advertisers are still flocking to the social network. It’s clear that as long as Facebook is free to use (which Zuckerberg promises will always be the case), it will be funded by ads. Making Facebook marketers just as in-demand as ever. Read more…

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Grimes is here to actually make you feel good about owning a Mac

sudshr47 June 15, 2018

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Apple has a new ad campaign for the Mac. 

Titled “Behind the Mac,” the ads — four in total — show creatives doing wonderful things on their MacBook computers. 

The apps feature legally blind photographer Bruce Hall, app developer and entrepreneur Peter Kariuki and musician Grimes, all of which share a story of how their Mac helps them do their magic. The fourth ad is a combination of the three other ads, with many more Mac users shown using their computers in a variety of scenarios. 

The campaign doesn’t appear to be designed to bolster the sales of any particular model; in fact, many of the computers seen in the ads are old MacBook models, including a white 2009 MacBook — see below.  Read more…

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U.S. podcast ad revenues hit record $314 million in 2017

sudshr47 June 11, 2018

The U.S. podcasting industry had a record year in 2017, reaching $314 million in revenue – a figure that’s up 86 percent from the $169 million in 2016, according to new study out this morning from the Interactive Advertising Bureau (IAB) and jointly conducted by IAB and PwC U.S. The firms are also estimating podcast revenue […]

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Gravy’s new mobile game show is ‘Price is Right’ mixed with QVC

sudshr47 May 25, 2018

Following the success of the live mobile game show HQ Trivia, a team of serial entrepreneurs have begun testing the market to see if another game show concept can work, too. Their new game show-inspired app, Gravy, is meant to be a riff on the “Price is Right” combined with a QVC-style shopping experience. That […]

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Facebook’s new authorization process for political ads goes live in the U.S.

sudshr47 April 23, 2018

Earlier this month – and before Facebook CEO Mark Zuckerberg testified before Congress – the company announced a series of changes to how it would handle political advertisements running on its platform in the future. It had said that people who wanted to buy a political ad – including ads about political “issues” –  would have […]

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YouTube launches a shorter, skippable ad format

sudshr47 April 2, 2018

YouTube today is introducing a new ad format that will allow viewers to skip even shorter ads. Called “TrueView for reach,” the format arrives around two years after YouTube’s introduction of the six-second bumper, which the company says advertisers have learned how to best use to raise brand awareness, despite having only a few seconds […]

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Twitter may be clamping down on cryptocurrency ads

sudshr47 March 19, 2018

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Twitter will soon ban several types of cryptocurrency ads on its platform, Sky News reported Sunday.

The ban, that is slated to go live in two weeks, will be global and it will prohibit ads for initial coin offerings (ICOs) and cryptocurrency wallets. Twitter might also ban ads for cryptocurrency exchanges — with some “limited exceptions,” the report claims. 

If the report is accurate, it would mean Twitter is following in the footsteps of Facebook and Google. Both companies have recently banned all cryptocurrency ads on their respective platforms — though Google’s ban goes into full effect in June this year.  Read more…

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Google announces ban on cryptocurrency ads

sudshr47 March 14, 2018

A little over a month after Facebook updated its advertising policy to include a blanket ban on  cryptocurrency, Google is following suit. Shortly after reporting that it had removed 3.2 billion “bad ads” in 2017, the search giant issued an update to its advertising policy page, highlighting a ban on: Binary options and synonymous products […]

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