New app warns you before an earthquake strikes

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As earthquake waves ripple out from a volatile fault line to the heart of a city, mere seconds of knowledge that the shakes are coming can save lives.

That’s according to the City of Los Angeles and experts who say that an earthquake early warning (EEW) system, which monitors seismic waves and notifies people when it detects that an earthquake is on the way, is a powerful way to mitigate harm. 

“We’ve previously talked about earthquakes as no warning events,” Dr. Lori Peek, the director of the natural hazards center at the University of Colorado, Boulder, told Mashable over the phone. “In an earthquake, if you know what to do, and if you have a few seconds, you may be able to drop, cover, and hold on. And that really can make the difference between who lives, who is injured, and who dies.” Read more…

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Virtual reality gaming and the pursuit of “flow state”

Maggie Lane Contributor Share on Twitter Maggie Lane is a writer and producer of virtual reality experiences and covers the industry for various publications. More posts by this contributor Inside Nickelodeon’s Teenage Mutant Ninja Turtles VR Interview Experience Does Ready Player One reveal the future of VR? You need to stop procrastinating. Maybe it’s time […]

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Lyft is becoming a one-stop transportation app in these 3 cities

Lyft is turning its app into a one-stop multimodal transportation app in a few U.S. cities, the latest illustration of its transformation from ridesharing startup to a company that wants to own, or at least be a part of, every way people move from Point A to Point B, whether it’s cars, bikes, scooters or […]

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Apple plans major US expansion including a new $1 billion campus in Austin

Apple has announced a major expansion that will see it open a new campus in North Austin and open new offices in Seattle, San Diego and Los Angeles as it bids to increase its workforce in the U.S. The firm said it intends also to significantly expand its presence in Pittsburgh, New York and Boulder, Colorado […]

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Volvo Trucks teases the all-electric semi truck it’s bringing to California in 2019

Volvo Trucks released teaser images Wednesday of the electric trucks it plans to bring to California next year as part of a demonstration project, the latest truck manufacturer to publicize its electric plans in the state. The attraction to California is no accident. The state has set aggressive targets to improve air quality and reduce […]

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Putting the band back together, ExactTarget execs reunite to launch MetaCX

Scott McCorkle has spent most of his professional career thinking about business to business software and how to improve it for a company’s customers. The former President of ExactTarget and later chief executive of Salesforce Marketing Cloud has made billions of dollars building products to help support customer service and now he’s back at it […]

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Jam City is setting up a Toronto shop by buying Bingo Pop from Uken Games

The Los Angeles game development studio Jam City is setting up a shop in Toronto with the acquisition of Bingo Pop from Uken Games. Terms of the deal weren’t disclosed. The deal is part of a broader effort to expand the Jam City portfolio of games and geographic footprint. In recent months the company has inked agreements […]

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Being the change

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Ad Content from Dropbox

Watch our video above to learn more about The Giving Keys and their mission to help people transition out of homelessness, and read our article below to go behind-the-scenes with the inspiring people who make The Giving Keys work.

Omara never envisioned her life path would lead to entrepreneurship. She’d struggled with addiction, experienced homelessness, lost custody of her kids, and spent time in prison. She rarely received positive affirmation from those around her — she’d never been called beautiful.

But two weeks into a new job, Omara’s life took a decidedly different turn. She’d secured employment in a role as a production associate at The Giving Keys, a social enterprise based in Los Angeles, and found herself being showered with empowering, affirming messages from her colleagues. She was called beautiful for the first time in her life — and she started to believe that the praise she was hearing was true. Read more…

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Live streaming studio, Culture Genesis, launches its first show, the quiz-based Trivia Mob

A new generation of entrepreneurs is emerging to refashion the Los Angeles studio system for the digital age forming companies that combining live-streamed video, podcasts, and the newfound social media celebrities to craft entertainment for a new breed of consumer. Two of those startup founders, longtime Apple executive Cedric Rogers and former developer for VEVO […]

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