YouTube is expanding the ways advertisers can connect with their audience, thanks to an expansion to its TrueView in-stream ad format that will now push viewers to take actions when viewing ads beyond just a click. The company was already testing extensions that let advertisers add location elements or forms to their ads – to get […]
View More New YouTube ads will push viewers to download apps, book trips, find movie showtimesCategory: advertising
Google’s blanket ban of cryptocurrency ads ends next month
Google is rolling back its ban on cryptocurrency advertisements – following a similar move made by Facebook earlier this summer, CNBC reports. Google in March was among the first of the major platforms to announce it would no longer run ban cryptocurrency ads, due to an abundance of caution around an industry where there’s so […]
View More Google’s blanket ban of cryptocurrency ads ends next monthThere’s no going back now: YouTube fully commits to vertical video with new ad format
/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F847877%2F7a63b531-e109-4fda-ad12-40d5651dffce.jpg)
If you weren’t sure about vertical video before, you can be sure about it now. Vertical videos aren’t going anywhere.
YouTube just announced last week that they are rolling out a new vertical video ad format.
According to the company, “more than 70 percent of YouTube watch time happens on mobile devices” and because of that YouTube acknowledges “it’s important to adapt to their viewing behaviors.” Companies and brands will now have the option to upload vertical videos and run video advertisements that will conform to a viewers mobile screen. Vertical videos can be run in ad campaigns across YouTube’s apps and through its TrueView (skippable ad) product. Read more…
More about Video, Youtube, Advertising, Vertical Video, and Tech
Yahoo and AOL will continue to scan your emails for precious advertising data
/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F835710%2F0cadaa20-0b91-4107-a99c-954131d2dc53.jpg)
If you’re a Yahoo or AOL email user, advertisers have a pretty good picture of exactly who you are because Yahoo and AOL are scanning your emails.
According to the Wall Street Journal, Oath, the Verizon subsidiary that owns both email providers, “has been pitching a service to advertisers that analyzes more than 200 million Yahoo Mail inboxes and the rich user data they contain.” This data is then used to figure out what products and services to target its users with. The pitch also broadens out to bring AOL users’ emails into the fold.
After Verizon acquired AOL in 2015 and then Yahoo in 2017, the telecommunications giant rolled the two companies under a subsidiary that houses its digital content properties called Oath. Properties such as Huffington Post, Engadget, Tumblr, and Techcrunch all operate under the Oath umbrella. Using this data obtained through users’ emails, Oath can offer its advertisers precision ad targeting across these digital media properties. Read more…
More about Advertising, Yahoo, Verizon, Email, and Aol
YouTube ads are about to get a little less skippable
/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F834286%2F73bfaac0-2259-473e-ae5e-ff503f40f6e3.png)
You might soon be seeing less of that “skip ad” button over on YouTube.
In a video titled Want to earn more money from ad revenue?, posted on the platform’s official Creator Insider channel, YouTube announced a big change for its YouTube Partners.
Any channel that can monetize its videos will soon be able to implement non-skippable ads. Previously, as mentioned in the video, only select YouTube channels were able to run non-skippable ads.
In the video announcement, YouTube points out that advertisers pay more money for non-skippable advertisements, which in turn means more money for the creators who run these ads. Read more…
More about Video, Youtube, Advertising, Creators, and Tech
Facebook’s new “Playable Ads” let you try mobile game demos right in your newsfeed
/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F821829%2F2365e331-6df7-4eae-af8c-4e2e5589b95c.png)
You can now try that mobile game before you buy — and without even leaving Facebook.
Thursday, Facebook introduced a new ad solution with mobile game developers in mind. Dubbed “playable ads,” the feature lets video game marketers serve ads that give users the chance to try before buying.
Facebook users will be able interact with these playable ads and try out mobile games without even having to leave their Facebook newsfeed. There’s no download required to play the games in ad. The benefit for game developers and advertisers? They can better connect with Facebook users who actually intend to download and play the game. (Facebook, of course, benefits by getting paid for the ads by the game makers.) Read more…
More about Facebook, Advertising, Games, Mobile Games, and Tech
View More Facebook’s new “Playable Ads” let you try mobile game demos right in your newsfeedApple’s Search Ads expand to six more markets in Europe and Asia
In December, Apple introduced a new pay-per-install ad product called Search Ads Basic aimed at smaller developers, to complement the existing Search Ads product, which then became known as Search Ads Advanced. Today, the company is expanding Search Ads to more countries, including France, Germany, Italy, Japan, South Korea, and Spain, bringing the total number […]
View More Apple’s Search Ads expand to six more markets in Europe and AsiaNetflix experiments with promoting its shows on the login screen
Netflix is testing a new way to promote its original shows – right on the login screen. A company spokesperson confirmed the streaming service is currently experimenting with a different login screen experience which replaces the black background behind users’ names and profile thumbnails with full-screen photos promoting a Netflix Original series or special, like […]
View More Netflix experiments with promoting its shows on the login screenFacebook is testing augmented reality ads in the News Feed
/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F807849%2F59f93654-f1a4-4f5e-b3ee-4efd080a4ffd.png)
You’ll soon be able to try on sunglasses and buy them without ever leaving your Facebook app.
The social media company announced Tuesday that it’s beginning to test augmented reality advertisements in the News Feed.
For the uninitiated, augmented reality (AR) is a technology that overlays digital images onto real world objects. For example, when people play Pokemon Go on their smartphone, the technology that visually superimposes Pokemon on their street corner is considered AR.
More about Business, Facebook, Advertising, Ads, and Brands
Now you can see all of Apple’s hidden tweets
/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F802058%2F673657f7-625e-4b14-af7f-62028724aeff.jpg)
Apple has reinvented what it means to be a Twitter lurker.
The company’s Twitter profile makes it look like the tech giant does absolutely nothing on the platform: Apple has never tweeted, not one single time, and it follows zero accounts.
But thanks to Twitter’s new ad transparency tool, we can now see that Apple is actually prolific around the globe — in promoted tweets advertising its products.
On Friday, the fan blog 9to5Mac took advantage of Twitter’s ads transparency tool to find just what messages Apple wants to get out there. Primarily, Apple really wants the people of Twitter to get #BehindTheMac. You can see all of Apple’s promoted tweets here. Read more…
More about Twitter, Apple, Advertising, Ads, and Transparency
View More Now you can see all of Apple’s hidden tweetsFacebook seems to have a new favorite word: Transparency
In the midst of Facebook’s biggest public relations crisis ever, the social media behemoth wants everyone to know that it’s going to start taking transparency very, very seriously.
That new commitment, the company explained, starts with changing its …
Here are all 47 artists featured in Netflix’s ad highlighting black representation
/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F798392%2F128c85f1-cf12-4d86-8f71-759ec0dd5016.jpg)
Netflix recreated a legendary photo for its new ad showcasing black artists who create original content with the streaming giant.
Aired during Sunday’s BET Awards broadcast, the ad dubbed “A Great Day in Hollywood” features 47 black actors, writers, showrunners, and producers from over 20 Netflix original shows, films and documentaries.
Notably, the ad comes just days after Netflix fired its top communications chief Jonathan Friedland for “insensitive” remarks, which included repeated use of the N-word.
Directed by Lacey Duke (who also did Janelle Monae’s “I Like That” music video), the ad directly references Art Kane’s infamous 1958 Esquire photograph, “A Great Day in Harlem,” which featured 57 jazz legends sitting on the steps of a brownstone in Harlem, New York, including Thelonious Monk, Count Basie, and Charles Mingus. Read more…
More about Advertising, Netflix, Representation, Entertainment, and Streaming Services
View More Here are all 47 artists featured in Netflix’s ad highlighting black representation