Category: Makeup

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Crayola has a makeup line and our childhood dreams are coming true

sudshr47 June 4, 2018

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Crayola is getting into the makeup game. 

Like Lunchables and Tamagotchis, Crayola’s 64 piece box of crayons was the envy of elementary school. If you walked into class with one of those, you were guaranteed to be one the trendiest kids on the playground. And let’s be honest — in addition to coloring in acrostic poems about spring and secretly illustrating scenes on the walls, who didn’t try to use the brightly hued crayons to draw on themselves?

Good news: you finally can. 

Crayola recently launched a line of beauty products in partnership with ASOS, complete with retro packaging and rainbow shades that will definitely leave you nostalgic for kindergarten. The collection includes 58 colorful products that come in a whopping 95 shades, including shimmering highlighters, neon mascaras, and an array of face crayons — which look super similar to Crayola’s actual crayons, but these are probably better for your skin than pigmented paraffin. Read more…

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Birchbox ownership changes hands after beauty business does recap

sudshr47 May 2, 2018

Beauty-in-a-box brand Birchbox has changed up its ownership structure. The New York-based startup, which has raised almost $90 million in funding from noted venture firms like Accel Partners and First Round Capital, has a new majority owner in hedge fund Viking Global, sources confirm to TechCrunch. First reported by Recode, Birchbox made some changes to its cap table […]

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Survivor leaves 5-star eyeliner review because it stayed perfectly intact after car crash

sudshr47 April 26, 2018

Warning: this article contains photos that some people might find disturbing.
Good waterproof eyeliner is hard to find. Makeup lovers are always on the search for products that won’t budge, even after crying jags or a day at the beach. 
Or in on…

View More Survivor leaves 5-star eyeliner review because it stayed perfectly intact after car crash
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This artist transforms her face to tell stories about being a woman in the #MeToo era

sudshr47 March 29, 2018

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Rand Jarallah describes herself as an “artivist” —part activist, part artist. 

She teamed up with Mashable in this video, using makeup to crush gender stereotypes and advocate for women’s rights.  Read more…

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Kylie Jenner is launching a makeup collection inspired by her daughter, Stormi

sudshr47 February 23, 2018

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With both a new baby and a makeup line, it was only a matter of time before Kylie Jenner found a way to combine the two of them. 

No, don’t worry—Kylie isn’t coming out with lip kits for infants. Instead, she has just announced “The Weather Collection,” a line inspired by none other than the heir to the Kylie Cosmetics throne, her daughter Stormi. 

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Maybelline deletes tweet about abandoning Snapchat for Instagram

sudshr47 February 23, 2018

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Maybe it’s a joke? 

Makeup company Maybelline — arguably most famous for its slogan “Maybe she’s born with it. Maybe it’s Maybelline” — says it’s actually happy with using Snapchat after an earlier tweet questioned its future on the app.  

Here’s what we know happened:

As attention gravitated toward Kylie Jenner admitting she doesn’t open Snapchat anymore, Maybelline followed the confession with this tweet:

Image: screenshot by margot grabie

Yeah, in a post-Snapchat redesign world, the makeup brand was asking its 665,000 followers on Twitter if it should still use the app. According to the tweet, Maybelline’s channel’s views had already dropped “dramatically.” Read more…

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This beauty device shattered its Kickstarter goal and wants to help you achieve flawless skin

sudshr47 February 15, 2018

Heads up: All products featured here are selected by Mashable’s commerce team and meet our rigorous standards for awesomeness. If you buy something, Mashable may earn an affiliate commission.
Remember when skin care just meant not sleeping in your ma…

View More This beauty device shattered its Kickstarter goal and wants to help you achieve flawless skin