TikTok spotted testing native video ads

TikTok is testing a new ad product: a sponsored video ad that directs users to the advertiser’s website. The test was spotted in the beta version of the U.S. TikTok app, where a video labeled “Sponsored” from the bike retailer Specialized is showing up in the main feed, along with a blue “Lean More” button […]

View More TikTok spotted testing native video ads

It isn’t just apps. China’s cinemas broke records during Lunar New Year

China celebrated Lunar New Year last week as hundreds of millions of people travelled to their hometowns. While many had longed to see their separated loved ones, others dreaded the weeklong holiday as relatives awkwardly caught up with them with questions like: “Why are you not married? How much do you earn?” Luckily, there are […]

View More It isn’t just apps. China’s cinemas broke records during Lunar New Year

No, Tencent isn’t about to burn Reddit down

Ahoy, it’s doom and gloom for Reddit after the company welcomed investment from Chinese censorship overlord Tencent. Well, not quite. The reality is, in fact, it’s quite the opposite. In recruiting the company behind one of the internet’s largest and vibrant social networks — chat app WeChat — and countless blockbuster games, Reddit has pulled off […]

View More No, Tencent isn’t about to burn Reddit down

A government propaganda app is going viral in China

Besides binge-watching TikTok videos and battling enemies in the magical land of mobile games, many Chinese people may also pass time during the upcoming Lunar New Year on Xuexi Qiangguo, a news and chat app developed by the country’s top ideology officials. The app managed to top the Chinese App Store between January 22 and […]

View More A government propaganda app is going viral in China

Leaked TikTok ad deck suggests it has 17M+ MAUs in Europe

An advertising pitch deck used by fast-growing short form video sharing app TikTok has leaked, providing a snapshot of usage in its biggest markets in Europe. The pitch deck was obtained by Digiday which says it was sent to a large (unnamed) European ad agency. Metrics and gender breakdowns for the UK, France, Germany, Spain and Italy are […]

View More Leaked TikTok ad deck suggests it has 17M+ MAUs in Europe

TikTok isn’t Vine, but it’s a beautiful mess all its own

TwitterFacebook

TikTok is on the rise two years after Vine’s tragic demise, but don’t expect it to fill the void that Vine left. That’s OK! The absolute chaos that TikTok embodies is exactly what we need in 2019. 

If you’ve been spending time outside like a functional human and have no idea what TikTok is, here’s a rundown: The app was formerly known as Musical.ly, a platform dominated by preteens lip-syncing to uncomfortably suggestive choreography. In August 2018, the app was bought by ByteDance and merged with its app TikTok. 

In the months since, the app has spawned increasingly bizarre — but hilarious — 15-second videos, from gummy bears serenading each other with Adele’s “Someone Like You” to teens flexing their makeup skills on literal potatoes. TikTok users aspire to get a coveted feature on the apps “For You” page, which is basically a scroll-through version of Instagram’s “Explore” tab.  Read more…

More about Memes, Vine, Tiktok, Culture, and Web Culture

View More TikTok isn’t Vine, but it’s a beautiful mess all its own

It’s time to pay serious attention to TikTok

If you haven’t been paying attention to TikTok, you haven’t been paying attention. The short-form video app hailing from Beijing’s ByteDance just had its biggest month ever with the addition of 75 million new users in December — a 275 percent increase from the 20 million it added in December 2017, according a recent report […]

View More It’s time to pay serious attention to TikTok

Eggs are taking over TikTok, thanks to the world record egg

TwitterFacebook

TikTok users are having an eggcellent time. 

Since a photo of a normal, everyday egg broke Kylie Jenner’s world record for the most liked photo on Instagram, the Youths have been obsessed with eggs. 

TikTok users are coming up with eggstraordinarily creative videos in honor of the simple brown egg that broke the internet. 

According to TikTok, videos with the hashtag #EggGang gained 14 million views in just two days — it’s no surprise, considering how much they can crack you up.

More about Egg, Kylie Jenner, Tiktok, Culture, and Web Culture

View More Eggs are taking over TikTok, thanks to the world record egg

TikTok is giving China a video chat alternative to WeChat

ByteDance, the world’s most-valued startup, just launched a new social media product under its Douyin brand in what many people see as a serious attempt to challenge WeChat. Tencent has long dominated China’s social networking space with WeChat and QQ. WeChat claims to have one billion monthly active users worldwide, most of whom are in China. […]

View More TikTok is giving China a video chat alternative to WeChat

20 TikTok accounts that will fill the void Vine left in your heart

TwitterFacebook

Vine left a gaping wound in the fabric of our society when it was finally killed two years ago. But on the plus side, TikTok is filling the void that Vine left behind. Sort of. 

TikTok, formerly known as Musical.ly, was once full of cringey lip syncing clips and painfully awkward dance routines. But in the past few months, TikTok users have been leaning to more creative short sketches, similar to the Vine skits that captured our hearts. 

The videos are 15 seconds long — more than double the length of a Vine. The sardonic humor and quick editing still has that beloved DIY Vine quality, though. Obviously there’s nothing that can truly replace Vine, but as TikTok grows, you can’t help but compare it to its predecessor.  Read more…

More about Vine, Tiktok, Culture, and Web Culture

View More 20 TikTok accounts that will fill the void Vine left in your heart