Mark Zuckerberg says it might be right for Facebook to let people pay to not see ads, but that it would feel wrong to charge users for extra privacy controls. That’s just one of the fascinating philosophical views the CEO shared during the first of his public talks he’s promised as part of his 2019 […]
View More Highlights & transcript from Zuckerberg’s 20K-word ethics talkCategory: Advertising Tech
eMarketer predicts digital ads will overtake traditional spending in 2019
This is the year when the money spent on digital advertising will finally overtake spending on traditional ads — at least according to the latest forecast from eMarketer. The research firm is predicting that U.S. digital ad spend will increase 19.1 percent this year, to $129.3 billion, while traditional advertising will fall 19 percent, to […]
View More eMarketer predicts digital ads will overtake traditional spending in 2019Twitter names first international markets to get checks on political advertisers
Twitter has announced it’s expanding checks on political advertisers outside the U.S. to also cover Australia, India and all the member states of the European Union. This means anyone wanting to run political ads on its platform in those regions will first need to go through its certification process to prove their identity and certify […]
View More Twitter names first international markets to get checks on political advertisersYouTube under fire for recommending videos of kids with inappropriate comments
More than a year on from a child safety content moderation scandal on YouTube and it takes just a few clicks for the platform’s recommendation algorithms to redirect a search for “bikini haul” videos of adult women towards clips of scantily clad minors engaged in body contorting gymnastics or taking an icebath or ice lolly sucking […]
View More YouTube under fire for recommending videos of kids with inappropriate commentsUK parliament calls for antitrust, data abuse probe of Facebook
A final report by a British parliamentary committee which spent months last year investigating online political disinformation makes very uncomfortable reading for Facebook — with the company singled out for “disingenuous” and “bad faith” responses to democratic concerns about the misuse of people’s data. In the report, published today, the committee has also called for […]
View More UK parliament calls for antitrust, data abuse probe of FacebookTikTok spotted testing native video ads
TikTok is testing a new ad product: a sponsored video ad that directs users to the advertiser’s website. The test was spotted in the beta version of the U.S. TikTok app, where a video labeled “Sponsored” from the bike retailer Specialized is showing up in the main feed, along with a blue “Lean More” button […]
View More TikTok spotted testing native video adsAmazon Moments lets developers reward customers with actual gifts, not just virtual ones
App and web developers are always trying to figure out better ways of keeping their users engaged on their platforms for longer. Today, Amazon is launching a service that it hopes those developers will use to do just that. Amazon Moments — as it is called — will let developers create actions — “moments” — […]
View More Amazon Moments lets developers reward customers with actual gifts, not just virtual onesQloo acquires cultural recommendation service TasteDive
Qloo announced this morning that it has acquired TasteDive. The two companies sound pretty similar — according to the announcement, Qloo is “the leading artificial intelligence platform for culture and taste,” while TasteDive is “a cultural recommendation engine and social community.” What’s the difference? Well TasteDive is a website where you can create a profile, […]
View More Qloo acquires cultural recommendation service TasteDiveFiverr acquires ClearVoice to double down on content marketing
Fiverr is acquiring ClearVoice, a company that helps customers like Intuit and Carfax find professionals to write promotional content. The two companies seem like a natural fit, since they both operate marketplaces for freelancers. Fiverr covers a much broader swath of freelance work, but CEO Micha Kaufman (pictured above) said the marketplace’s professional writing category […]
View More Fiverr acquires ClearVoice to double down on content marketingFacebook and Google still offer the best value for mobile advertisers (Singular report)
Among mobile ad networks, Facebook and Google remain the best bet for advertisers, according to the latest ROI Index from marketing startup Singular. To pull together this year’s index, Singular says it sampled $1.5 billion in ad spending (from the $10 billion in spending that the company optimizes annually) and measured which networks are delivering […]
View More Facebook and Google still offer the best value for mobile advertisers (Singular report)Marketing company Zeta Global hires Ben Hayes as its first chief privacy officer
Zeta Global, the well-funded marketing technology company founded by CEO David A. Steinberg and former Apple CEO John Sculley, has hired its first chief privacy officer — Ben Hayes, who was previously chief privacy officer at Nielsen. Steinberg said the company already has a “global privacy team” and has been taking the issue “very seriously.” […]
View More Marketing company Zeta Global hires Ben Hayes as its first chief privacy officerFacebook urged to offer an API for political ad transparency research
Facebook has been called upon to provide good faith researchers with an API to enable them to study how political ads are spreading and being amplified on its platform. A coalition of European academics, technologists and human and digital rights groups, led by Mozilla, has signed an open letter to the company demanding far greater […]
View More Facebook urged to offer an API for political ad transparency research