The UK government has written to the country’s competition authority to ask the watchdog to respond to concerns about the lack of transparency in the digital advertising market and carry out a formal market study “as soon as possible”. In a letter to the Competition and Markets Authority, chancellor Philip Hammond writes that the online […]
View More UK asks competition watchdog to put adtech market review top of its to-do listCategory: Digital Advertising
Polis, the door-to-door marketer, raises another $2.5 million
Polis founder Kendall Tucker began her professional life as a campaign organizer in local Democratic politics, but — seeing an opportunity in her one-on-one conversations with everyday folks — has built a business taking that shoe leather approach to political campaigns to the business world. Now the company she founded to test her thesis that […]
View More Polis, the door-to-door marketer, raises another $2.5 millionEven the IAB warned adtech risks EU privacy rules
A privacy complaint targeting the behavioral advertising industry has a new piece of evidence that shows the Internet Advertising Bureau (IAB) shedding doubt on whether it’s possible to obtain informed consent from web users for the programmatic ad industry’s real-time bidding (RTB) system to broadcast their personal data. The adtech industry functions by harvesting web users’ data, […]
View More Even the IAB warned adtech risks EU privacy ruleseMarketer predicts digital ads will overtake traditional spending in 2019
This is the year when the money spent on digital advertising will finally overtake spending on traditional ads — at least according to the latest forecast from eMarketer. The research firm is predicting that U.S. digital ad spend will increase 19.1 percent this year, to $129.3 billion, while traditional advertising will fall 19 percent, to […]
View More eMarketer predicts digital ads will overtake traditional spending in 2019Big tech must not reframe digital ethics in its image
Facebook founder Mark Zuckerberg’s visage loomed large over the European parliament this week, both literally and figuratively, as global privacy regulators gathered in Brussels to interrogate the human impacts of technologies that derive their power and persuasiveness from our data. The eponymous social network has been at the center of a privacy storm this year. And […]
View More Big tech must not reframe digital ethics in its imageSteak-umm is using anti-consumerism to get you to buy. Snooze.
Twitter has a new therapist. Surprise, surprise, it’s a frozen steak brand.
Last week, the legendary frozen meat Steak-umm had a Network-style outburst on Twitter, touching on everything from college debt to unemployment to millennial nihilism. Steak…
Fake news inquiry calls for social media levy to defend democracy
A UK parliamentary committee which has been running a multi-month investigation into the impact of online disinformation on political campaigning — and on democracy itself — has published a preliminary report highlighting what it describes as “significant concerns” over the risks to “shared values and the integrity of our democratic institutions”. It’s calling for “urgent […]
View More Fake news inquiry calls for social media levy to defend democracyDon’t break big tech, fix it
Chris Yiu Contributor Share on Twitter Chris is the Senior Policy Fellow for Technology at the Tony Blair Institute for Global Change and previously served as a General Manager at Uber. Yiu has also held senior roles in a number of public, private and third sector organizations including SCVO, Policy Exchange, McKinsey & Co., HM […]
View More Don’t break big tech, fix itFacebook’s tracking of non-users ruled illegal again
Another blow for Facebook in Europe: Judges in Belgium have once again ruled the company broke privacy laws by deploying technology such as cookies and social plug-ins to track Internet users across the web. Read More
With new BuzzFeed and ESPN layoffs, it’s another dark day in media
The grim reaper has come to take what’s his from the media industry.
On Wednesday, BuzzFeed and ESPN both announced layoffs, with each company’s CEO issues a statement.
In the U.S., BuzzFeed’s layoffs will mostly affect employees in their business an…