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Even the IAB warned adtech risks EU privacy rules

sudshr47 February 21, 2019

A privacy complaint targeting the behavioral advertising industry has a new piece of evidence that shows the Internet Advertising Bureau (IAB) shedding doubt on whether it’s possible to obtain informed consent from web users for the programmatic ad industry’s real-time bidding (RTB) system to broadcast their personal data. The adtech industry functions by harvesting web users’ data, […]

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Google and IAB ad category lists show “massive leakage of highly intimate data”, GDPR complaint claims

sudshr47 January 28, 2019

Male impotence, substance abuse, right-wing politics, left-wing politics, sexually transmitted diseases, cancer, mental health. Those are just a few of the advertising labels that Google’s adtech infrastructure routinely sticks to Internet users as it watches and tracks what they do online in order to target them with behavioral ads. Intimate and highly sensitive inferences such […]

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Has the fight over privacy changed at all in 2019?

sudshr47 January 26, 2019 Startups

Few issues divide the tech community quite like privacy. Much of Silicon Valley’s wealth has been built on data-driven advertising platforms, and yet, there remain constant concerns about the invasiveness of those platforms. Such concerns have intensified in just the last few weeks as France’s privacy regulator placed a record fine on Google under Europe’s […]

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