Category: DoubleClick

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EU gov’t and public health sites lousy with adtech, study finds

sudshr47 March 18, 2019

A study of tracking cookies running on government and public sector health websites in the European Union has found commercial adtech to be operating pervasively even in what should be core not-for-profit corners of the Internet. The researchers used searches including queries related to HIV, mental health, pregnancy, alcoholism and cancer to examine how frequently […]

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Elizabeth Warren wants to break up Google, Amazon and Facebook

sudshr47 March 8, 2019

The influential Massachusetts Senator and Presidential hopeful Elizabeth Warren has been a longtime critic of the consolidation of economic power by Amazon, Google, and Facebook. Now she’s making their break-up a key component of her Presidential platform. Warren has just released her plan for breaking up big tech, in what seems like a watershed moment […]

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Even the IAB warned adtech risks EU privacy rules

sudshr47 February 21, 2019

A privacy complaint targeting the behavioral advertising industry has a new piece of evidence that shows the Internet Advertising Bureau (IAB) shedding doubt on whether it’s possible to obtain informed consent from web users for the programmatic ad industry’s real-time bidding (RTB) system to broadcast their personal data. The adtech industry functions by harvesting web users’ data, […]

View More Even the IAB warned adtech risks EU privacy rules