Patreon is forming a patronage empire. Today it acquired white-labeled subscription membership platform Memberful, which lets creators sell exclusive access to content through their own site instead of a centralized platform like Patreon. Rather than being folded into a Patreon feature, Memberful will run as an independent brand maintaining its tiered pricing structure, though new […]
View More Patreon buys Memberful but keeps it indie as patronage consolidatesCategory: Creators
Snapchat “Storytellers” program pairs creators with advertisers
Snapchat hopes to boost ad spend by connecting businesses with its top independent creators, but it won’t take a cut of deals it helps arrange. Today Snap Inc launches its “Snapchat Storytellers” pilot program that will introduce brands to five of the app’s most popular content makers including Mplatco, Cyrene Q, and Shonduras. They’ll star […]
View More Snapchat “Storytellers” program pairs creators with advertisersInstagram’s “IGTV” video hub for creators launches tomorrow
TechCrunch has learned that the Instagram longer-form video hub that’s launching tomorrow is called IGTV and it will be part of the Explore tab, according to multiple sources. Instagram has spent the week meeting with online content creators to encourage them to prepare videos closer to 10-minute YouTube vlogs than the 1-minute maximum videos the app […]
View More Instagram’s “IGTV” video hub for creators launches tomorrowA leaked look at Facebook’s influencer search engine for advertisers
Facebook’s next money-maker could be this tool for connecting marketers to social media creators so they can team up on sponsored content Facebook ad campaigns. The Branded Content Matching search engine lets advertisers select the biographical characteristics of creators’ fans they want to reach, see stats about these audiences, and contact them to hammer out […]
View More A leaked look at Facebook’s influencer search engine for advertisersSnapchat hosts first Creators Summit after years of neglect
Social media stars have always been treated like nobodies instead of VIPs on Snapchat. Despite pioneering the Stories and creative tools they love, the lack of support saw many drift to YouTube’s ad dollars and Instagram’s bigger audience. Now Snap CEO Evan Spiegel is finally stepping up to win back their favor and their content. […]
View More Snapchat hosts first Creators Summit after years of neglectYouTube promises expansion of sponsorships, other monetization tools for creators
YouTube says it’s rolling out more tools to help its creators make money from their videos. The changes are meant to address creators’ complaints over YouTube’s new monetization policies announced earlier this year. Those policies were designed to make the site more advertiser-friendly following a series of controversies over video content from top creators, including […]
View More YouTube promises expansion of sponsorships, other monetization tools for creatorsVimeo debuts a Mac app for Final Cut Pro users
Vimeo today announced the launch of a new Mac app that will give video creators using Final Cut Pro more control over their file formats and video codecs. The app expands upon the existing integration with Final Cut Pro, which already offered the ability to upload to Vimeo. With the new app, creators can upload […]
View More Vimeo debuts a Mac app for Final Cut Pro usersSkype targets podcasters and live streamers with a new feature for recording video calls
Microsoft is hoping to capitalize on the popularity of podcasts and videos to make Skype more appealing to content creators. The company is now testing a new “Skype for Content Creators” mode for its desktop app that will allow creators to place and record calls using Skype software, which can either be streamed live or […]
View More Skype targets podcasters and live streamers with a new feature for recording video callsYouTube Studio exiting beta, adds new metrics for impressions, unique viewers
YouTube Studio, the video sharing network’s revamped channel management system, launched into beta last June, will now become the default experience for creators. The company announced today that YouTube Studio will begin to reach many creators in the weeks ahead, though the option to switch back to the Classic view will remain available. The public launch is also being accompanied by… Read More
Vimeo launches tools for simultaneous uploading or livestreaming to Facebook, YouTube, Twitch and others
Video platform Vimeo is today rolling out new features designed to simplify video distribution across social networks, including one tool that allows live video to be streamed to Facebook, YouTube, Twitch and Periscope at the same time. Another allows creators to upload to both Facebook and YouTube simultaneously with one click.
The additions come at a time when Vimeo has been shifting its… Read More
Snapchat finally gives creators analytics
Snapchat has always been terrible at analytics, only showing daily Story view counts that content creators had to screenshot just before they disappeared every 24 hours in order to prove their worth to sponsors. But starting today, tens of thousands creators who make official Stories or have large followings will start seeing a slew of view count and demographic analytics on their Snapchat… Read More
As Twitter stock soars, its video app Periscope is suffering from neglect
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When Twitter announced it had acquired Periscope in March 2015, the app was full of promise. It was one of the first to let anyone broadcast video of themselves live from anywhere in the world, using just a smartphone. It also let them interact with viewers through real-time comments and a little heart button used to express that you “liked” someone’s video. By the end of 2015, Apple crowned Periscope iOS app of the year — and Twitter had a hit on its hands.
But three years later, Periscope is a shell of its former self. The internet celebrities who once dedicated much of their time to Periscope have mostly abandoned it, choosing to invest time into Facebook Live instead, or to quit streaming altogether. Those who have continued using the service have expressed frustrations with Twitter and its commitment to the community. Ask any Periscope user what its like in 2018, and you’ll hear wild stories about backstabbing, abandonment, and generally being mistreated by the community and company. Read more…
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