YouTube hopes a new set of creative tools will help it win back advertisers who may have grown disenchanted with the video network due to its ongoing content scandals. The company announced this morning a suite of tools that will allow brands and agencies to test ads, target specific audiences with customized versions of the […]
View More YouTube woos brands with its new Creative Suite of ad toolsCategory: Brands
We think we figured out what IHOP’s name change means
IHOP has mastered the art of flipping everyone’s world upside down and we’re here to offer some comfort.
On Monday, the breakfast chain announced that after 60 years of identifying as the International House of Pancakes (IHOP) it’s re-branding to IHO…
Reese’s Peanut Butter Cups only follows 1 person on Instagram, and it’s brilliant
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Reese’s talent extends far beyond creating deliciously addicting peanut butter-filled cups of chocolate. Turns out, the brand is pretty social media savvy, too.
A fan of the beloved candy company recently discovered that while about 100,000 people are following the brand on social media, Reese’s only follows ONE account on Instagram.
Who’s the lucky person? Well, here’s a hint: It’s an actress who has something pretty important in common with the chocolate.
On Sunday, Twitter user @julp discovered that the only account Reese’s follows on Instagram is none other than Reese Witherspoon — fiercely talented actress, producer, entrepreneur, and activist. Get it? Read more…
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View More Reese’s Peanut Butter Cups only follows 1 person on Instagram, and it’s brilliantBrands realize they’ve been advertising on Alex Jones’ YouTube channel, instantly peace out
The hits keep on coming for Alex Jones.
Associating with Jones and his Infowars website is a bad look unless you’re a Donald Trump stanning conspiracy theorist. So when a bunch of brands discovered their ads were running on YouTube accounts associate…
Brands realize they’ve been advertising on Alex Jones’ YouTube channel, instantly peace out
The hits keep on coming for Alex Jones.
Associating with Jones and his Infowars website is a bad look unless you’re a Donald Trump stanning conspiracy theorist. So when a bunch of brands discovered their ads were running on YouTube accounts associate…
Meet Lucas, the 2018 Gerber baby who just made history
Gerber is making history with its 2018 spokesbaby.
On Wednesday the company announced that the winner of its annual Gerber Baby Photo Search is Lucas Warren, a one-year-old from Dalton, Georgia.
Warren is the first baby with Down syndrome to jo…
Instagram now allows businesses to schedule their posts
Instagram today made a long overdue change to its product that social media managers have wanted for some time – it will allow businesses on Instagram to schedule their posts. Before, there were unofficial means to aid with this – like tools that would send out a push notification to remind you to publish a post at a given time, for example. But no functionality was available in… Read More
We can guess how you vote based on the brands you like
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Forget immigration. Democrats and Republicans can’t even agree on where to get chicken nuggets (Wendy’s, duh).
A survey from Morning Consult published Thursday identified some of the most polarizing brands in America based on party affiliation. Brands that were once seen as studiously neutral have become explosively divisive. Even chain pizza, the last bipartisan cultural good in America, has found a way to step into the political ring.
It’s a tragedy for chain restaurant aficionados everywhere.
Morning Consult conducted 336,700 interviews over a period of three months. While survey results varied, Trump hotels was found to be the most divisive brand in America. Democrats and Republicans were much more likely to agree on hotly contested brands like NASCAR, which only has a 20 point spread, and Halliburton — the brand behind the Deepwater Horizon scandal — which has a 22 point spread. Read more…
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Tide Pod craze shows there’s such a thing as bad publicity
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It’s the year 2018 and every advancement in our society has been stifled by the consumption of Tide Pods.
The desire to eat a laundry pod—specifically Tide’s detergent product, packaged in plastic dissolvable packets—has taken over the internet for better or for worse. It’s popped up on pizzas and been recreated as edible donuts, and tweets regarding the consumption of the pods have gone viral countless of times. YouTube even started pulling videos of people eating them (please, for the love of laundry, don’t eat Tide Pods).
Brand awareness has probably never been higher for Tide than it is today, but the whole idea that “there’s no such thing as bad publicity” doesn’t quite work in the age of the internet anymore—and whether or not the 7-year old product will survive is unknown. So what’s Tide to do next? Read more…
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Please spare a thought for the manager of Tide’s Twitter account
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Our sympathies are with the Tide social media manager.
As teens participate, pretend to participate, and talk about participating in the Tide Pod Challenge, the official Tide Twitter account has assumed the unofficial role of emergency services referral center.
In the past few days, @Tide has responded to five people claiming to have ingested Tide Pods. Tide Pods, of course, are not safe for consumption, despite looking extremely delicious and starring in a wildly popular meme.
Contact your doctor or your local poison control center. When you’re feeling better, please call us at 1-800-879-8433. We’re open M-F from 9-6 ET.
— Tide (@tide) January 18, 2018 Read more…
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Jimmy Choo pulls Cara Delevingne ad after online backlash
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For some reason Jimmy Choo thought the end of 2017 would be the perfect time to release an advertisement showing model Cara Delevingne getting catcalled while walking through a city with sparkly boots on.
It wasn’t.
Following serious online backlash, Jimmy Choo pulled the “Shimmer in the Dark” ad on Friday, deleting both the YouTube video and tweet that showed the video.
The ad showed Delevingne wearing a sequined red mini dress and black booties that appeared to be covered in rhinestones. As she walks the sidewalks at night she’s met with several whistles, long stares, and nods — you know, classic elements of catcalling that so many women deal with on a daily basis. Read more…
More about Entertainment, Conversations, Ads, Brands, and Sexual Harassment
Twitter launches a new enterprise API to power customer service and chatbots
Twitter’s big news this week is its announcement that it’s now enforcing its new policies around hateful content and abuse, but today the company is rolling out something new for developers, as well: an enterprise-level API providing access to real-time activities like tweets, retweets, likes and follows. The addition of the API is part of Twitter’s broader plan to revamp… Read More