China’s largest search engine Baidu is getting an offline revenue boost after it led a $300 million strategic round in Xinchao Media, a company that shows people ads when they’re waiting for an elevator – or stuck in one. The tie-up will see the partners collaborate on data integration that knits reams of search data […]
View More Baidu leads $300M investment to bring its search smarts to elevator adsCategory: online advertising
AnyMind, which uses AI for advertising, marketing and HR, raises $13.4M
AnyMind Group, a Singapore-based company that uses AI in online advertising, HR and marketing, has pulled in a strategic $13.4 million investment to go after growth in Japan and other Asian markets. This Series B round was led by Line, the Japanese messaging app firm, and Mirai Creation Fund, which is backed by Toyota among others. Previous […]
View More AnyMind, which uses AI for advertising, marketing and HR, raises $13.4MFacebook rolls out checks for UK political ads
Facebook has announced it rolled out a system of checks on political ads run on its platform in the UK which requires advertisers to verify their identity and location to try to make it harder for foreign actors to meddle in domestic elections and referenda. This follows similar rollouts of political ad transparency tools in […]
View More Facebook rolls out checks for UK political adsTech and ad giants sign up to Europe’s first weak bite at ‘fake news’
The European Union’s executive body has signed up tech platforms and ad industry players to a voluntary Code of Practice aimed at trying to do something about the spread of disinformation online. Something, just not anything too specifically quantifiable. According to the Commission, Facebook, Google, Twitter, Mozilla, some additional members of the EDIMA trade association, […]
View More Tech and ad giants sign up to Europe’s first weak bite at ‘fake news’Adblock Plus maker has a new taskforce to fight publisher efforts to reinject ads
In the arms race of ad blocking there’s clearly never a dull moment as efforts to block ads are combated by publisher and platform countermeasures trying to fox the blocks. This is why Adblock Plus maker, eyeo, says it’s getting more serious in how it tackles what it dubs “circumvention technologies” — by setting up […]
View More Adblock Plus maker has a new taskforce to fight publisher efforts to reinject adsFacebook named in suit alleging job ads on its platform unlawfully discriminated against women
Facebook’s ad platform is facing charges that it has enabled gender-based discrimination against millions of women in a class action suit filed on behalf of three female workers and backed by the American Civil Liberties Union (ACLU). The legal action also names ten employers who are alleged to have used the social media giant’s platform […]
View More Facebook named in suit alleging job ads on its platform unlawfully discriminated against womenBranch pairs up with TUNE to create a supersized marketing and measurement platform
Branch announced today that it has acquired TUNE‘s attribution analytics team and business, a part of the SaaS platform that focuses on optimizing and accurately attributing ad spend. Terms of the deal were not disclosed. TUNE, a Seattle-based startup founded in 2009, helps ad platforms tie marketing investments to measurable outcomes. Backed by Android co-founder […]
View More Branch pairs up with TUNE to create a supersized marketing and measurement platformGoogle will struggle if it re-enters China, says its former country head
The odds are stacked against Google if the reports are true and the company is trying to bring its services back to China, according to the former head of Google China. News reports last month uncovered details of internal plans to introduce a search product and a news app in China, moves that would mark […]
View More Google will struggle if it re-enters China, says its former country headGoogle Search’s new featured snippet panel saves you more clicks
Google is introducing an additional format for featured snippets in its search results today. For years, these snippets have appeared at the top of the search results page and featured both images and text that Google thinks are relevant to your query. They are all about Google saving you a click. Today, Google is going […]
View More Google Search’s new featured snippet panel saves you more clicksThe brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail
Postie, a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Founded by some of the men responsible for the biggest hits in online marketing (like the Dollar Shave Club commercial that launched what became a billion dollar acquisition) think that its time to take technology […]
View More The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mailBlockchain browser Brave starts opt-in testing of on-device ad targeting
Brave, an ad-blocking web browser with a blockchain-based twist, has started trials of ads that reward viewers for watching them — the next step in its ambitious push towards a consent-based, pro-privacy overhaul of online advertising. Brave’s Basic Attention Token (BAT) is the underlying micropayments mechanism it’s using to fuel the model. The startup was founded in […]
View More Blockchain browser Brave starts opt-in testing of on-device ad targetingThe largest buys of tech’s Big Five: a look at M&A deals
In startup land, the mandate is to get bought, go public or die trying. And, as far as getting bought goes, one of tech’s Big Five could be a desirable acquirer.
View More The largest buys of tech’s Big Five: a look at M&A deals